ABM Marketing Manager, North America

Welcome to Planet. We believe in using space to help life on Earth. Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one. Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles. As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains. We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world. Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands. About the Role: Planet is looking for a passionate, innovative ABM Marketing Manager to lead our marketing efforts for the North America Civil Government business. Reporting to the Sr. Regional Marketing Manager, you will lead the strategy and execution of the account-based marketing (ABM) programs to accelerate pipeline and drive engagement within our priority accounts. In this role, you will collaborate closely with key stakeholders in sales and marketing to design and execute 1:1 and 1:few marketing programs across multiple channels, including bespoke events and personalized digital campaigns. This is a full-time, hybrid role which will require you to be in our San Francisco HQ or our Arlington office 3 days per week. Impact You'll Own: Partner with sales, customer success, and marketing to develop 1:1 and 1:few ABM marketing plans that drive engagement and pipeline within our priority government accounts Build and execute multi-channel ABM campaigns tailored to specific personas within target accounts. Lead the strategy and execution for bespoke events and experiences Influence marketing pipeline metrics and other key performance indicators What You Bring: 4+ years of B2G marketing experience, executing ABM, regional, field and demand generation programs Bachelor’s degree in a related field Experience creating and executing ABM marketing strategies Experience planning high-touch, bespoke events and experiences Experience leveraging AI to scale personalized content and account research What Makes You Stand Out: Success in creating and executing comprehensive ABM programs into the public sector market that drove pipeline and revenue A track record of building strong partnerships with sales teams to align on account strategies, goals, and tactics Ability to organize, prioritize and execute multiple, ongoing programs under deadline, with an eye on business impact Proficiency in marketing automation tools and CRM systems to manage and launch campaigns, track campaign effectiveness, monitor engagement and track ROI of event channels for future planning Application Deadline: May 5, 2026 at 11:59p PT Benefits While Working at Planet: These offerings are dependent on employment type and geographical location, based upon applicable law or company policy. Comprehensive Medical, Dental, and Vision plans Health Savings Account (HSA) with a company contribution Generous Paid Time Off in addition to holidays and company-wide days off 16 Weeks of Paid Parental Leave Wellness Program and Employee Assistance Program (EAP) Home Office Reimbursement Monthly Phone and Internet Reimbursement Tuition Reimbursement and access to LinkedIn Learning Equity Commuter Benefits (if local to an office) Volunteering Paid Time Off Compensation: The US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. San Francisco Salary Range $90,200—$112,700 USD Why we care so much about Belonging. We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That’s why Planet is guided by an ultimate north star of Belonging—dreaming big as we approach our ongoing work. If this job intrigues you, but you’re thinking you might not have all the qualifications, please... do apply! At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description. We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts. We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride. EEO statement: Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. Know Your Rights. Accommodations: Planet is an inclusive community and we know that everyone has their own needs. If you have a disability or special need that requires accommodation during the hiring process, please reach out to accommodations@planet.com or contact your recruiter with your request. Your message will be confidential and we will be happy to assist you. Privacy Policy: By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Planet Data Privacy Notice for California Staff Members and Applicants, and hereby consent to the collection, processing, use, and storage of my personal information as described therein. Privacy Policy (European Applicants): By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Candidate Privacy Notice GDPR Planet Labs Europe, and hereby consent to the collection, processing, use, and storage of my personal information as described therein. AI in Our Interviewing Process: Planet is committed to providing an exceptional interview experience for all candidates. We are currently exploring AI interviewing technologies to better focus on candidates and less on trying to capture notes. As such, with the candidate's consent, select interviews may be recorded and include a Planet AI Notetaker for transcription and summarization purposes. Should an interview involve use of AI interview technologies, the candidate will receive notification and have the ability to opt out both in advance and/or real-time. Opting out will not affect one's candidacy. Candidate AI Policy: Planet embraces Artificial Intelligence (AI) tools, and we encourage its responsible use. We understand that candidates may use various resources, including AI tools, to prepare for interviews and assessments. However, during any live interview stage or when actively completing assessments for this position, the use of AI tools—e.g. Large Language Models (LLMs), deep fake technology, etc.—is strictly prohibited unless explicitly prompted by an interviewer or assessment instructions. If you are unsure about acceptable use, please contact your recruiter for clarification. If an AI tool or similar technology is desired as an accommodation, please contact accommodations@planet.com with your request for assistance. Your message will be confidential, and we will be happy to assist you. Violation of this policy may result in disqualification of your application.