Brand Marketing Intern

Who Are We? HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content. ‌ Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills. ‌ Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields. ‌ In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas. When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process. Role Overview We are looking for a highly driven Marketing Intern to support the Southeast Asia marketing team in executing end-to-end marketing campaigns across online and offline channels. The intern will work closely with cross-functional stakeholders, and will be exposed to the full campaign lifecycle from idea development to execution and post-campaign reporting. What You Will Do Assist in planning and executing end-to-end multi-channel marketing campaigns from ideation to launch and post-campaign review. Coordinate and follow up with internal and external stakeholders to ensure campaigns are delivered on time and in line with objectives. Support market research, competitor benchmarking, audience insights gathering, and campaign idea development. Support the creation of basic marketing assets such as presentation materials, social media copy, campaign briefs, event materials, and coordination notes. Coordinate with designers, agencies, and other content stakeholders to ensure assets are delivered according to brief and timeline. Assist in media planning and execution support for paid campaigns across various channels. Assist in the planning and execution of influencer/KOL campaigns. Track influencer performance metrics and organize campaign data for reporting and evaluation. What We Are Looking For Currently pursuing or recently completed a Diploma or Bachelor’s degree Strong interest in the ACG industry and marketing campaign execution. Strong organizational skills with the ability to manage multiple tasks and deadlines. Detail-oriented and comfortable working with spreadsheets, slides, and structured documentation. Able to work independently while coordinating with multiple stakeholders. Strong communication skills in both English and Chinese (Mandarin) at both conversational and written level, as the role requires frequent collaboration with external stakeholders from China. Preferred Qualifications Prior internship, campus project, freelance, or extracurricular experience in marketing, events, media, advertisement, content creation, or sponsorship outreach and management is a plus. Basic design, copywriting, presentation-building, or data analysis skills will be an added advantage. We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.