Channel Marketing APAC & US (f/m)

About Ledger We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger. At Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 millions units already sold in 200 countries. The team: Join our Consumer/Wholesale Team to help grow Ledger's presence and success within the APAC and US markets. As a Channel Marketing Specialist, you will move fast and think pragmatically to execute Ledger’s marketing calendar across key retail partners. You will lead projects from the initial concept to final in-store delivery, ensuring every touchpoint reflects our premium brand. What you’ll be doing: - Project Management: Lead the end-to-end creation of marketing assets, such as in-store displays and digital banners, managing the process from conceptualization to final delivery - Campaign Execution: Deploy global online and offline campaigns that drive sales from awareness to conversion within the US and Asia regions - Performance & Revenue Optimization: Rigorously monitor campaign ROI and performance data with the clear objective of maximizing revenue and identifying growth opportunities - Brand Guardianship: Ensure Ledger’s tone of voice and premium image are consistently maintained across all wholesale partner platforms - Cross-Functional & Partner Coordination: Serve as a key point of contact for external partners and internal teams (Sales, Design, Content) to ensure seamless project execution - Innovation: Apply a futuristic mindset by utilizing AI tools to streamline workflows and stay ahead of Web3 and NFT trends What we’re looking for: - Experience: Proven experience in online and offline brand marketing, with a background in client-facing or partner-facing roles - Analytical Rigor: Strong business acumen and a data-driven approach to performance analysis with a focus on revenue impact - Pragmatism: High level of common sense with excellent organizational abilities to find practical solutions to execution hurdles - Tech Savvy: A futuristic mindset with an appetite for the Crypto/Web3 ecosystem and comfort using AI to enhance productivity - Regional Expertise: Local knowledge of the Asia market and fluency in Chinese is considered a significant plus - Communication: Fluent English At Ledger, we are dedicated to continually investing in our employees which is why we offer more than just salaries; we provide comprehensive compensation packages that include a wide range of benefits. Here are some of the benefits you can look forward to: - Flexible work options - Our hybrid policy allows employees to work from home up to 3 times per week - Health & Wellness support - Health and Life Insurance - Financial growth opportunities - Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work - Commuter allowance - Ledger offers a commuter allowance to contribute to your preferred means of transportation - Learning & Development - A comprehensive suite of training solutions providing a personalised learning experience for every employee For regionally specific benefits, your Talent Acquisition contact will be able to provide you with more information. We’re committed to building an inclusive hiring process. If you need any adjustments or accommodations, just let us know, we’ll do our best to support you.