Marketing Manager, SEO & Organic Growth

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. The Organic Growth Marketing team is looking for a data-driven Manager, SEO & Organic Growth to grow our organic engine. In this role, you won’t just chase keywords; you will architect the strategy that ensures our brand is the primary answer wherever our customers are asking questions—whether that’s in Google Search or next-generation Large Language Models (LLMs). You will partner closely with our Web Analytics team (who manage the site roadmap and CRO) and our Brand & Authority team (who execute distribution and PR) to drive measurable revenue. You are the strategist, the forecaster, and the subject matter expert who connects these dots to deliver organic wins. A day in the life (Responsibilities) Own the Number: You are ultimately accountable for increasing Organic-attributed opportunities and Closed-Won revenue. You will be responsible for increasing search visibility, traffic, and conversions building high-intent pipeline generation. Define the Strategy: You will build the SEO requirements to help guide our web and content roadmap. You provide the "what" and "why" for technical SEO and site architecture, partnering with the Web Analytics and Engineering teams for implementation and testing. "Agentic" Search (GEO): You will pioneer our strategy for Generative Engine Optimization (GEO). You will analyze how our brand appears in AI answers (ChatGPT, Gemini, Perplexity) and guide our Content team on how to structure data to be "machine-readable" and cited by AI agents. Guide Authority Building: You will identify high-value offsite targets and opportunities for the Brand team to activate. You will evaluate the SEO lift of their PR and distribution efforts, ensuring we build a diverse and authoritative link profile. Forecast & Model: Partner with Marketing Ops, Web Analytics, and Finance to build robust forecasting models. You will analyze the impact of algorithm updates and strategy pivots to report ROI to leadership. Content Intelligence: Continuous audit of our content library and provide the Content team with clustered keyword insights and entity gaps to ensure we maintain historical rankings and capture new intent. What you'll need to thrive (Requirements) 3-6+ years of experience in SEO or Growth Marketing, preferably in B2B SaaS or a high-velocity digital environment, with 6-8+ years of related experience overall. Revenue-First Mindset: You are comfortable being measured on pipeline and revenue, not just clicks. The "Bridge" Builder: You excel in a matrixed environment. You can hand off technical specs to Web Analytics or distribution targets to Brand without micromanaging their execution. Analytical Fluency: You don't need to be a data scientist, but you must be comfortable interpreting attribution models and working with data teams to forecast impact. LLM Curiosity: You have a point of view on how AI is reshaping search (SGE/AEO) and are eager to test strategies for "Zero-Click" optimization. Tech Stack Proficiency: Deep familiarity with Ahrefs/Semrush, Google Search Console, and Screaming Frog. Familiarity with Salesforce, Sigma, Heap, Hex, Profound a plus. Special Sauce (Nice to Haves): Experience specifically with Programmatic SEO or managing large-scale directory pages. Basic knowledge of SQL or Python for data extraction. Experience optimizing for "Agentic" search or building Knowledge Graph entities. AI at Toast At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture. Our Total Rewards Philosophy We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits. #LI-DNI The base salary range for this role is listed below. The starting salary will be determined based on skills and experience. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions, if eligible), benefits, and equity (if eligible). Pay Range $100,000—$160,000 USD How Toast Uses AI in its Hiring Process Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. Diversity, Equity, and Inclusion is Baked into our Recipe for Success At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences. We Thrive Together We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast. Apply today! Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com. ------ For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.