Senior Marketing Manager, SEO & Organic Growth

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. We're looking for a strategic and technical Senior Manager, SEO & Organic Growth to own and scale Replit's organic search presence across traditional search engines, AI-powered platforms, and generative engines. You'll be responsible for driving qualified traffic and improving discoverability as search evolves beyond Google to include ChatGPT, Perplexity, Claude, and other AI platforms. As the first search marketing hire, you'll work directly with our Head of GTM & Growth Marketing and collaborate closely with Product, Engineering, Content, Product Marketing, and Analytics teams. This role requires someone who thrives in 0-to-1 environments and has successfully built search programs that deliver measurable traffic, conversions, and pipeline growth. IN THIS ROLE YOU WILL: Own and scale organic search strategy across SEO, AEO, and GEO - Lead SEO strategy to improve rankings, visibility, and organic traffic from traditional search engines - Develop Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to ensure Replit appears prominently in AI-powered search results - Track and optimize performance across all search channels and report on traffic, conversions, and pipeline contribution Build search infrastructure and technical foundation from scratch - Partner with Engineering to implement technical SEO best practices (site architecture, schema markup, Core Web Vitals, crawlability) - Conduct site audits and prioritize technical improvements to enhance search performance - Optimize on-page elements across Replit's web properties and establish tracking frameworks Drive content strategy informed by search insights - Conduct keyword research and competitive analysis to identify high-value search opportunities - Collaborate with Content and Product Marketing teams to develop SEO/AEO-optimized content - Identify content gaps and opportunities to capture search demand across the customer journey Execute cross-functionally and build reporting frameworks - Partner with Product to influence roadmap decisions that impact search performance - Build dashboards tracking organic search performance, AI platform visibility, and conversion metrics - Monitor emerging AI platforms and search technologies to stay ahead of the evolving landscape WHAT YOU’LL BRING: - 8+ years of SEO and organic search marketing experience, with proven expertise in technical SEO, content optimization, and link building strategies - Deep understanding of emerging search paradigms including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for AI platforms - Hands-on experience with SEO tools and platforms (Google Search Console, SEMrush, Ahrefs, Screaming Frog, analytics platforms) and technical SEO implementation - Strong analytical capabilities – you use data to identify opportunities, prioritize initiatives, and measure impact on traffic, conversions, and pipeline - Experience partnering with Engineering and Product teams to implement technical SEO improvements and influence product decisions - Proven ability to develop content strategies informed by search insights and user intent across the funnel - Track record building search programs from zero-to-one with demonstrated results in traffic growth and conversion improvement - Experience with developer tools, SaaS products, AI-powered platforms, or high-growth tech companies is a plus This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday. Full-Time Employee Benefits Include: 💰 Competitive Salary & Equity 💹 401(k) Program with a 4% match ⚕️ Health, Dental, Vision and Life Insurance 🩼 Short Term and Long Term Disability 🚼 Paid Parental, Medical, Caregiver Leave 🚗 Commuter Benefits 📱 Monthly Wellness Stipend 🧑‍💻 Autonomous Work Environment 🖥 In Office Set-Up Reimbursement 🏝 Flexible Time Off (FTO) + Holidays 🚀 Quarterly Team Gatherings ☕ In Office Amenities Want to learn more about what we are up to? - Meet the Replit Agent https://www.youtube.com/watch?v=IYiVPrxY8-Y - Replit: Make an app for that https://www.youtube.com/watch?v=4zd9hzngFwY - Replit Blog https://blog.replit.com/ - Amjad TED Talk https://youtu.be/kCudFI4tcpg?si=l4ViCejV_f2RZkDi Interviewing + Culture at Replit - Operating Principles https://blog.replit.com/operating-principles - Reasons not to work at Replit https://blog.replit.com/reasons-not-to-join-replit To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.