Director, Performance Marketing

ABOUT RAMP At Ramp, we’re rethinking how modern finance teams function in the age of AI. We believe AI isn’t just the next big wave. It’s the new foundation for how business gets done. We’re investing in that future — and in the people bold enough to build it. Ramp is a financial operations platform designed to save companies time and money. Our all-in-one solution combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with built-in intelligence to maximize the impact of every dollar and hour spent. More than 50,000 businesses, from family-owned farms to e-commerce giants to space startups, have saved $10B and 27.5M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over $100 billion in purchases each year. Ramp’s investors include Lightspeed Venture Partners, Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, Redpoint, and ICONIQ, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. Ramp has been named to Fast Company’s Most Innovative Companies https://www.fastcompany.com/91038883/ramp-most-innovative-companies-2024 list and LinkedIn’s Top U.S. Startups https://www.linkedin.com/pulse/linkedin-top-startups-2024-50-us-companies-rise-linkedin-news-hxote/?trackingId=uBI29YlAOxikbTI7cdvG4g%3D%3D for more than 3 years, as well as the Forbes Cloud 100 https://www.forbes.com/sites/richardnieva/2024/08/06/ramp-cloud-100/, CNBC Disruptor 50 https://www.cnbc.com/2024/05/14/ramp-cnbc-disruptor-50.html, and TIME Magazine’s 100 Most Influential Companies https://time.com/collection/time100-companies-2023/6285147/ramp/. ABOUT THE ROLE Ramp is seeking a Director of Performance Marketing to lead and scale our high-performing acquisition engine. You will own the strategy and execution across paid search, paid social, direct mail, affiliates, creative experimentation, and emerging channels. This role requires a balance of analytical rigor, creativity, and strategic leadership to optimize Ramp’s substantial marketing investment for maximum impact. As a key member of the Growth leadership team, you’ll manage and mentor a team of channel experts, drive efficiency at scale, and ensure Ramp stays ahead of the curve in performance marketing innovation. WHAT YOU'LL DO - Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more. - Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making. - Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels. - Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals. - Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates. - Identify, test, and scale emerging performance channels and technologies to future-proof Ramp’s growth. - Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment. WHAT YOU NEED - 8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech. - Proven success scaling large performance budgets ($10M+ annually) across multiple channels. - Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement. - Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches. - Exceptional leadership and people management skills with a track record of building and developing teams. - Strong business acumen and judgment to balance efficiency with bold growth bets. NICE-TO-HAVES - Experience in fintech, payments, or SaaS with long sales cycles. - Exposure to influencer/UGC, connected TV, or other frontier channels. - MBA or advanced degree in quantitative or business discipline. BENEFITS (FOR U.S.-BASED FULL-TIME EMPLOYEES) - 100% medical, dental & vision insurance coverage for you - Partially covered for your dependents - One Medical annual membership - 401k (including employer match on contributions made while employed by Ramp) - Flexible PTO - Fertility HRA (up to $10,000 per year) - Parental Leave - Unlimited AI token usage - Pet insurance - Centralized home-office equipment ordering for all employees - Health and Wellness stipend - In-office perks: lunch, snacks, drinks, and more - Budget for intra-office travel - Relocation support to NYC or SF (as needed) REFERRAL INSTRUCTIONS If you are being referred for the role, please contact that person to apply on your behalf. OTHER NOTICES Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Beware of recruiting scams: Ramp will only contact you through official @Ramp.com http://Ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process. Ramp Applicant Privacy Notice https://ramp.com/legal/applicant-privacy-notice