Campaign Manager, Demand Generation

Campaign Manager, Demand Generation AcuityMD is a software and data platform that accelerates access to medical technologies. We help MedTech companies understand how their products are used, why customers vary, and identify opportunities for physicians to better serve their patients. Each year, the FDA approves ~6,000 new medical devices. Our solution helps MedTech companies get these products to physicians more effectively so they can improve patient care with the latest technology. We're backed by Benchmark, Redpoint, ICONIQ Growth, and Ajax Health. We’re a high-growth SaaS company scaling rapidly. You'll sit at the intersection of marketing and sales, owning the programs that turn interest into pipeline. While our Senior Campaign Manager drives top-of-funnel acquisition, paid media, and ABM strategy, you own the mid-funnel: the nurtures, the signals, the sequences, and the follow-through that make sure nothing falls through the cracks As Campaign Manager, you'll run mid-funnel nurture programs, turn marketing signals into actionable outbound plays for Sales, and execute the campaigns that keep pipeline moving. You'll build a close working relationship with our SDR and AE teams, understanding what they need to act on a lead, packaging it for them, and iterating until it works. This isn't a hand-off role. You're in it with Sales from signal to conversion. If you're energized by execution, iteration, and making sure no lead goes cold, this role is for you. Team Mission AcuityMD’s Marketing team plays a pivotal role in shaping our go-to-market strategy, testing new campaigns, and driving revenue. We’re not just marketing a product—we’re driving an industry-wide shift in how MedTech companies find and close their best opportunities. We collaborate cross-functionally to refine our value proposition, equip Sales for success, and help customers get the most out of our platform. Responsibilities Nurture execution — Run TOFU and mid-funnel nurture programs end-to-end Build, manage, and iterate on HubSpot email sequences and workflows for tier 2/3 leads, reactivation campaigns, and signal-based follow-up Sales activation — Package ABM and inbound signals into ready-to-run outbound plays for SDRs and AEs Target account lists, sequences, messaging triggers — everything Sales needs to move fast on a warm signal Pipeline follow-through — Monitor MQL-to-pipeline conversion and own the programs that accelerate lead progression Stay close to what's being worked, what's stalling, and what needs a new sequence Campaign execution — Execute general demand gen programs alongside the Senior Campaign Manager — expanding channel coverage and keeping execution moving so ABM strategy stays focused Divide and conquer on channel execution so ABM strategy doesn't bottleneck HubSpot ownership — Build, QA, and maintain HubSpot workflows, landing pages, and email sequences with documentation Reporting & iteration — Track and report on pipeline marketing performance across nurture, PG programs, and sales-activated campaigns — connecting marketing activity back to revenue and surfacing what's working so the team can move faster Playbooks —Build playbooks and templates that standardize how Sales activates on marketing signals Your Profile 3+ years of experience in campaign marketing, demand generation, or marketing operations, B2B SaaS preferred Strong hands-on HubSpot experience — you've built workflows, sequences, and landing pages from scratch, not just sent emails Comfortable working directly with Sales — you understand how SDRs and AEs operate and what they actually need to act on a lead Executes fast, documents well, and iterates without being asked Detail-oriented but not precious — you move quickly and clean it up as you go Organized and collaborative — you keep stakeholders informed without being managed Nice to Haves Sales development experience Experience with ZoomInfo, Vector, Munitiy, and Clay or signal-based outreach Familiarity with ABM motions and how to support sales activation alongside a demand gen team Copywriting skills for nurture and reactivation emails Comfort working with RevOps on data and workflow operationalization AcuityMD is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, market data and may vary from the range provided. Base salary range: $130,000-$180,000 You must have an eligible work permit in the USA to be considered for this position We Offer: Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health). Learning Budget: Reimbursements for relevant learning and up-skilling opportunities. Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees. Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work. Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents. Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement. Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings. Parental Leave: 8-16 weeks of fully-paid, flexible parental leave. Who We Are: The Company: We are builders, who are inspired by our mission to expand patient access to cutting-edge medical technologies. We value working collaboratively to solve hard problems for our customers with simple, innovative solutions. We push ourselves to learn with empathy. We foster an active culture of mentorship and inclusion, and we welcome new team members that share our values. We're backed by Benchmark, Redpoint Ventures, Ajax Health, and several other leading software and medical device investors. Since Acuity launched in 2020, we've brought on customers ranging from publicly traded Fortune 500 companies to innovative growth-stage companies and regional medical device distributors. The Product: AcuityMD uses data and software to help teams collaborate around the complex relationships they have with the users of medical technologies: doctors. Our platform empowers medical technology companies to see how their products are used, understand why outcomes vary, and identify opportunities where physicians or sites of care can better serve their patients. AcuityMD is an Equal Opportunity Employer AcuityMD is seeking to create a diverse work environment because all teams are stronger with different perspectives and life experiences. We strongly encourage people of all backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of AcuityMD are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.