Senior Paid Media Specialist, Perforamnce Marketing

Summary of the Role  We are seeking a data-driven Senior Paid Media Specialist, Performance Marketing to own strategy and hands-on execution across paid media channels including Google, Bing, ChatGPT ads and other performance marketing platforms to drive qualified leads and pipeline for our B2B solutions.  You will lead full-funnel demand generation strategic recommendations, build and optimize audience segments to power search, display, and social campaigns, and measure impact via platforms, Adobe Analytics and Tableau reporting suites. This role balances strategic planning with day-to-day campaign management, budget pacing, experimentation, and clear reporting tied to pipeline and revenue goals.  About the Role  Make budget and channel recommendations for paid media investment to deliver against lead generation, QL, and pipeline targets across our B2B product portfolio.  Own and report on paid media outcomes including optimization plans to close gaps between target and actual performance on CPL, MQL volume, and pipeline contribution.  Lead paid media strategy and execution across Google Ads and Bing ad platforms (Search, PMax, Native, etc)  Test new platforms including ChatGPT ads to capture mid-lower funnel demand  Run structured testing across audiences, creatives, and landing pages; manage budgets to CPL/CPA targets and deliver weekly insights and recommendations.  Collaborate with Demand Generation teams to ensure appropriate activation of upcoming product feature releases, support for new target markets and more  Key Skills  Core Channel Expertise  Google Ads and Bing Ads: query mining, negative keyword management, bid strategies, ad copy and landing page testing and optimization  Bidding strategy familiarity and testing including target CPL, CPA, and maximize conversion-based bidding  Optimization and Experimentation  Structured testing: audiences, creatives, offers, and landing pages; incrementality and lift measurement where applicable  Budget management and pacing; spend allocation by channel, campaign, and funnel stage to pipeline targets  Technical & Analytics Skills  Advanced Excel/Google Sheets  Experience with web analytics platforms (Google Analytics, Adobe Analytics, or equivalent)  Collaboration and Communication  Clear, executive-ready reporting and pipeline attribution storytelling  Cross-functional partnering with Digital Experience, Website Testing, Demand Generation and Product Marketing teams  About You  3–5 years of hands-on B2B paid media experience with direct platform ownership and a focus on lead generation  Demonstrated success driving pipeline outcomes (MQL volume, CPL efficiency, opportunity creation, ROAS on pipeline)  Strong history of cross-functional partnership with marketing, sales, and web/ops teams  Experience working within or alongside ABM programs preferred  Bachelor's degree in Marketing, Business, or related field  Google Ads certification required; LinkedIn Marketing Solutions certification a plus  #LI-TV1 What’s in it For You? Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.     In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan. Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations.

For any eligible US locations, unless otherwise noted, the base compensation range for this role is $74,200 USD - $137,800 USD.

Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.
This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.
 About Us Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at HR.Leave-Expert@thomsonreuters.com. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here. Learn more on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com