ABM Manager

Our team is lean, collaborative, and focused on driving measurable business impact through modern demand generation and account-based marketing. We work closely across Marketing and Revenue teams, with strong partnership across PMM, Content, Creative, RevOps, Sales, and external agency partners. This role will join a nimble team that values ownership, strong cross-functional execution, and thoughtful experimentation. It is a strong fit for someone who wants to deepen their expertise, expand their scope, and drive visible impact in a high-accountability environment. We’re looking for a Digital Account-Based Marketing Manager to execute and optimize digital programs that support our account-based marketing strategy. This role helps translate target account priorities, audience insights, and campaign goals into coordinated paid media programs that increase account engagement, expand buying group reach, and support pipeline progression. This is not a broad-based demand generation role focused on volume. It is a targeted digital marketing role that applies an ABM lens to audience selection, messaging, channel strategy, and performance measurement. In this role, you’ll: - Execute and optimize digital campaigns that support account-based marketing programs across named accounts, buying groups, and priority segments - Translate account priorities, persona strategy, buying stages, and intent signals into digital activation plans across paid search, paid social, display, and Demandbase - Manage Demandbase activation, including audience segmentation, display orchestration, campaign setup, and alignment to broader campaign goals - Write and refine paid media copy, campaign hooks, taglines, and ad concepts tailored to target personas and account segments - Collaborate with PMM, Content, Creative, and Sales to align campaign messaging, creative, and digital execution to account priorities and campaign objectives - Manage the agency relationship while contributing directly to campaign planning, testing, and optimization - Support digital ABM motions including awareness, retargeting, re-engagement, and progression of engaged accounts - Monitor performance and optimize campaigns based on channel metrics and ABM outcomes, including target account reach, engaged accounts, buying group penetration, meetings, influenced pipeline, and account progression - Partner with Demand Gen, RevOps, and analytics teams to strengthen targeting, measurement, reporting, and campaign insights We’re looking for candidates who have: - 4–6 years of experience in B2B digital marketing, ABM, paid media, or demand generation - Experience running digital campaigns across paid search, paid social, display, and account-based advertising platforms - A strong understanding of how digital marketing supports named account programs, persona targeting, buying group engagement, and account progression - Experience managing external agencies and coordinating campaign execution across multiple channels - Strong knowledge of audience targeting, testing, creative performance, and campaign optimization - The ability to work effectively across Sales, PMM, Content, Creative, Demand Gen, and RevOps - Strong project management and stakeholder management skills - Strong analytical skills and the ability to connect campaign performance to account engagement and pipeline outcomes - Good creative judgment and comfort providing input on paid messaging, ad concepts, and digital execution - Excellent written and verbal communication skills - Experience with Demandbase or a similar ABM platform Nice to have experience: - Experience working in a B2B SaaS environment - Familiarity with account tiering, buying group strategy, and intent-based targeting - Experience supporting account re-engagement or opportunity acceleration programs - Experience partnering closely with product marketing and sales on integrated account-based campaigns Technologies we use: - Demandbase - Google Ads - LinkedIn Campaign Manager - Salesforce - Marketo - Google Analytics About Chainalysis Blockchain technology is powering a growing wave of innovation. Businesses and governments around the world are using blockchains to make banking more efficient, connect with their customers, and investigate criminal cases. As adoption of blockchain technology grows, more and more organizations seek access to all this ecosystem has to offer. That’s where Chainalysis comes in. We provide complete knowledge of what’s happening on blockchains through our data, services, and solutions. With Chainalysis, organizations can navigate blockchains safely and with confidence. You belong here.  At Chainalysis, we believe that diversity of experience and thought makes us stronger. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us. We’re ensuring we keep learning by committing to continually revisit and reevaluate our diversity culture. We encourage applicants across any race, ethnicity, gender/gender expression, age, spirituality, ability, experience and more. If you need any accommodations to make our interview process more accessible to you due to a disability, don't hesitate to let us know. You can learn more here https://go.chainalysis.com/rs/503-FAP-074/images/Interview%20Accommodations%20Request.pdf. We can’t wait to meet you.