Sr. Analyst, Strategic Measurement

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! . See yourself at Twilio Join the team as Twilio’s next Sr. Analyst, Strategic Measurement. About the job We are actively recruiting for this role to fill an existing vacancy. This position is needed to serve as the "New Frontiers" lead for the Marketing Strategy, Analytics & Innovation team, focusing on ambiguous, highly strategic emerging channels, potential programs & measurement optimization/instrumentation. You will be responsible for defining, measuring, and accelerating our growth in new digital landscapes, specifically focusing on AI Engine Optimization (AEO), brand measurement and advanced attribution frameworks. Partnering closely with the global marketing analytics teams, Brand, Demand Gen, PR, Content, and Developer Network teams, you will execute against high-visibility objectives enabling marketing's business impact to executive leadership. Ideally, this position has a strong statistical background, a substantial capacity for hypothesis-driven thinking, and the ability to deliver "unmistakable clarity" in complex executive presentations. Responsibilities In this role, you’ll: Analyze LLM visibility and Share of Voice, create a continuous feedback loop across various teams to optimize Twilio's presence in AI search/AEO (answer engine optimization), drive enablement and operational efforts to ensure consistent tool usage and storyline. Support the strategy, data ingestion, and modeling required to build and maintain net new and existing brand measurement components. Drive a single, cohesive narrative combining disparate data sets. Inspire experimentation adoption in teams. Build the frameworks and structure to drive experimentation rigor and clarity of incrementally of marketing initiatives. Support Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) initiatives to understand the impact of various marketing channels on Sign Ups, SQLs, activations, and guide budget allocation. Translate complex data sets into actionable insights and strategic recommendations for exec-level audiences. Own enablement efforts for emerging channels, sharing accomplishments, KPIs, and cross-team collaborations broadly across the marketing organization. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: 5+ years of experience in statistical analysis, experimentation and/or scenario planning. A strong understanding of SEO and emerging AI Search (AEO/GEO) landscapes. A hypothesis-driven thinker who does not just report the "what," but actively tests the "why". Able to formulate testable guesses and distill the essential from complex marketing data. Experience with running or interpreting advanced measurement frameworks (Incrementality, MMM, MTA). Highly reliable and a self-starter. Interest or experience in applying AI-driven solutions to analytics workflows. Strong communication skills with the ability to communicate effectively with both technical and non-technical audiences Detail-oriented with a passion for clean, trustworthy data. Strong analytical skills. Excellent collaborator across cross functional teams; skilled in managing stakeholder projects end to end. Desired: Experience supporting various stakeholder functions and their insights: Brand, PR, Social, Content, Demand Generation Experience with BI tools (Tableau, Looker Studio) and modeling (ROI, LTV:CAC, payback). Interest or exposure to fraud monitoring tools and processes. Working knowledge of Customer Data Platforms (CDPs) and analytics data integrations. Location This role will be remote, and based in Alberta, British Columbia, or Ontario, Canada. Travel We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way. What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Based on role, employees may also be eligible for additional compensation and benefits, including but not limited to incentive programs, commissions, equity grants, health and wellness benefits, retirement contributions, and paid time off. The estimated pay ranges for this role are as follows: $90,800 - $113,500 CAD Target Bonus Percentage 12.50% The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions. Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.