Director, Integrated Marketing

PagerDuty (NYSE:PD) is a leader in Digital Operations Management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a perfect digital experience to their customers, every time. Teams use PagerDuty to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future. Over 13,000 organizations (including 60 of Fortune 100) rely on PagerDuty to succeed with Digital Transformation, Cloud Migration, and DevOps Modernization. Notable customers include GE, Cisco, Genentech, Electronic Arts, Cox Automotive, Netflix, Shopify, Zoom, DoorDash, Lululemon and more. We are expanding rapidly as a platform for Digital Operations Management using AI/ML and Automation and growing our adoption by Development, IT, Customer Service, Security, and other teams across the organization. The Director, Integrated Marketing will architect and execute the global marketing engine, leading a specialized team across ABM, Global Campaigns, and Performance Marketing. By orchestrating end-to-end GTM plays, this leader will drive consistent revenue growth and global pipeline. You will be responsible for creating a seamless, multi-touch journey—balancing high-reach programmatic scale with high-precision account engagement. Key Responsibilities Develop and lead a cohesive marketing strategy that aligns global campaigns, ABM, and paid media to drive lead and account growth across all stages of the funnel. Architect multi-channel strategies that resonate with diverse personas, from technical practitioners to C-suite executives, ensuring a cohesive journey from initial awareness to expansion. Partner with Product Marketing to translate competitive intelligence into agile frameworks for competitive response and market defense, enabling the team to quickly deploy integrated plays that protect and grow market share. Partner with Sales, Product Marketing, Content, Creative, and Operations to mobilize interdepartmental groups for cohesive execution and consistency in messaging and channel usage. Build, coach, and manage a diverse team, including ABM managers, campaign specialists, and performance marketers, ensuring they have the skills to execute high-impact programs. Develop global playbooks for ABM and integrated campaigns that include persona development, content strategy, and marketing channel guidance for regional deployment. Analyze full-funnel and account-based metrics (sourced/influenced pipeline, bookings, and engagement) to optimize ROI and adjust strategies as necessary. Oversee specific vertical programming and partner with Sales leadership to identify and prioritize high-value customer segments. Acts as the liaison between marketing and sales departments to ensure seamless communication, alignment, and collaboration between sales & marketing. Optimize global performance marketing spend by shifting toward high-intent, high-value account targeting to maximize ROI and pipeline influence in a resource-conscious environment. Basic Qualifications 8+ years of progressive growth in marketing roles within a SaaS company, with at least 3 years in a senior-level people management role. Proven track record of leading complex, multi-channel integrated campaigns and account-based marketing programs in partnership with enterprise sales organizations. Deep understanding of the marketing mix, ABM tools (Demandbase or 6sense), and marketing automation (Marketo). Strong proficiency in analyzing marketing funnel, account-based, and pipeline metrics to drive data-informed decision-making. Preferred Qualifications Experience scaling integrated marketing and ABM strategies globally across diverse regions. Experience managing people managers and their teams. Exceptional analytical skills and the ability to use rigorous logic to solve complex problems in a fast-moving, sometimes ambiguous environment. Excellent written and oral communication skills with the ability to represent a complex organization at the senior executive level. The base salary range for this position is 163,000 - 246,400 USD. This role may also be eligible for bonus, commission, equity, and/or benefits. This role is expected to come into our San Francisco office two times per week, so you can thrive in your new role and fully embrace being a Dutonian! Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience. Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process. Hesitant to apply? We encourage you to submit your resume even if you don't meet every requirement. We value potential and consider each candidate's full professional story. Whether you're exploring a career change or taking your next step, we look forward to reviewing your application. If this just isn’t the right role or time - sign up for job alerts! Where we work PagerDuty operates a hybrid work model with offices in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While we offer flexibility within our established locations, we cannot employ candidates residing in: Location restrictions: Australia: Northern Territory, Queensland, South Australia, Tasmania, Western Australia Canada: Alberta, Manitoba, Newfoundland, Northwest Territories, Nunavut, PEI, Quebec, Saskatchewan, Yukon United States: Alaska, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming Candidates must reside in an eligible location, which vary by role. How we work Our values guide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. They define not just our actions, but what it means to be Dutonian. People Leaders at PagerDuty are responsible for creating high performance environments that drive accountability. PagerDuty has four key dimensions that define our Leadership Impact: Lead Self, Lead the Team, Lead the Business, and Lead the Future. Each dimension has three associated competencies to give leaders a shared language for guiding their development, career, promotion, and succession planning discussions. Our Manager Expectations serve as a practical guide for managers to understand their responsibilities, prioritize their efforts, and drive engagement and performance. What we offer As a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site. Your package may include: Competitive salary Comprehensive benefits package Flexible work arrangements Company equity* ESPP (Employee Stock Purchase Program)* Retirement or pension plan* Generous paid vacation time Paid holidays and sick leave Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)* Paid volunteer time off: 20 hours per year Company-wide hack weeks Mental wellness programs *Eligibility may vary by role, region, and tenure About PagerDuty PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. The PagerDuty Operations Cloud is an AI-powered platform that empowers business resilience and drives operational efficiency for enterprises. With a generative AI assistant at its core, PagerDuty empowers teams to detect and resolve issues in real time, orchestrate complex workflows, and drive continuous improvement across their digital operations. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always-on digital experiences to modern businesses PagerDuty is Great Place to Work-certified™, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2. Go behind-the-scenes on our careers site and @pagerduty on Instagram. Additional Information PagerDuty is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status. Your privacy is important to us. By submitting an application, you confirm that you have read and understand PagerDuty's Privacy Policy. PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email accommodation@pagerduty.com and we will work with you to meet your accessibility needs. PagerDuty uses the E-Verify employment verification program.