Paid Search Specialist

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences. Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work. With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together! The Opportunity Iterable is looking for a data-driven and highly independent Paid Search Specialist to join our Global Demand Generation team. Reporting to the Director of Global Campaigns, you will lead the hands-on execution of our search strategy, working under the strategic direction of our Digital Performance Marketing Manager. This is a critical role responsible for driving the intent-based pipeline that fuels our growth across NOAM, EMEA, and ANZ. The search landscape is shifting rapidly. We are looking for an expert who doesn’t narrowly focus on Google Search Ads, but understands how search fundamentals - keywords, headlines, and intent - translate to emerging AI platforms and the broader Google ecosystem (like YouTube). Based in Lisbon, you will drive projects forward during EMEA hours while maintaining a consistent communication loop with US-based stakeholders to ensure global alignment. How You Will Make an Impact: Execute the Global SEM Strategy: You will build, launch, and manage all paid search campaigns across our major global regions. You’ll ensure our brand is visible to the right people at the right time to drive high-quality leads and pipeline. Master Emerging Search Platforms: You will stay at the forefront of the industry, identifying how search fundamentals (headlines, keywords, and intent-based targeting) translate to new platforms like ChatGPT, AI-driven search engines, and other emerging channels. Proactive Roadmap Management: You won’t wait for a to-do list. You will identify new growth opportunities, create your own project plans, and propose experimental tactics that support our high-level digital goals. Uncover Insights with Data: You will dive deep into our data stack (Sigma, GA4, and Salesforce) to understand performance trends. You’ll explain the "why" behind the numbers and implement the tactical shifts to solve problems or scale wins. Continuous Experimentation & CRO: You will lead a rigorous testing program to improve performance across the entire search funnel. This includes A/B testing ad copy and bidding strategies, as well as partnering with Web and Content teams to lead and own landing page experimentation and conversion rate optimization (CRO) to ensure we are maximizing every dollar spent Collaborate Across Teams: You’ll serve as the go-to expert for search execution, working with Product Marketing, Web, and the Digital Performance Marketing Manager to ensure our ads align with global brand and product launches. The Ideal Candidate Has: 5+ years of dedicated PPC/SEM experience: You have hands-on experience managing large-scale, global accounts in a B2B SaaS environment. A Proactive Growth Mindset: You are curious about where search is going. You understand how to apply search fundamentals (keywords/intent) to the next generation of AI-driven platforms and are excited to test them. Strong Analytical Skills: You are highly comfortable working with data. You know how to use tools like Sigma or Tableau to pull insights and make decisions based on facts. Experience with CRO & Landing Page Tools: You understand conversion rate optimization principles and have experience using landing page builders or testing tools to improve post-click conversion rates. Independence & Reliability: You have a proven ability to drive projects forward during EMEA hours while maintaining a consistent communication loop with US-based stakeholders. You are a master of your own time, working effectively across time zones to make smart, independent decisions without needing constant supervision. Clear Communication: You can take complex search data and explain it clearly and concisely in English to stakeholders across the company. Bonus Points: AI Tooling: You leverage AI (like Gemini) to work faster - whether it’s drafting ad copy or analyzing data exports to find optimizations. ABM Experience: You’ve used platforms like 6sense or Demandbase to coordinate search ads with targeted account lists. Data Visualization: You enjoy building dashboards that tell a clear story about campaign performance. What we offer Competitive salaries & meaningful equity Private Medical Insurance Life/Risk Assurance Meal Allowance: 8.55€ per day Community Days (days for us to give back to the community) Paid Annual Leave (22 days) Global Lifestyle Reimbursement Account Paid Sabbatical Complete laptop workstation Recruitment Disclaimer: Please be aware that Iterable, Inc. (“Iterable”) and our official professional recruiting agencies and platforms do not: Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc. Request money, fees, or payment of any kind from prospective candidates to apply to Iterable, for employment, or for the recruitment process (e.g. for home office supplies, or training, etc.). 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