Marketing Specialist, Growth and Demand, EMEA

ABOUT US: Notion helps you build beautiful tools for your life’s work. In today's world of endless apps and tabs, Notion provides one place for teams to get everything done, seamlessly connecting docs, notes, projects, calendar, and email—with AI built in to find answers and automate work. Millions of users, from individuals to large organizations like Toyota, Figma, and OpenAI, love Notion for its flexibility and choose it because it helps them save time and money. In-person collaboration is essential to Notion's culture. We require all team members to work from our offices on Mondays, Tuesdays, and Thursdays, our designated Anchor Days. Certain teams or positions may require additional in-office workdays. ABOUT THE ROLE: Notion's EMEA Marketing team is growing and evolving. We're looking for a Marketing Specialist to join us and drive pipeline contribution — someone who can drive demand across multiple channels, with a deep instinct for customer problems and a practical approach to scaling their impact. The Marketing Specialist (Growth and Demand) will plan and execute multi-channel programmes that generate and convert pipeline across email and social, while adapting campaigns for regional audiences in language and in context. WHAT YOU'LL ACHIEVE: - Deeply understand real customer problems - Understand what prospects and customers are trying to achieve, where they get stuck, and what messaging actually moves them - Ensure both prospect and customer journeys are reflected across programs and campaigns - Contribute to sales pipeline - Design and deliver multi-channel marketing programmes across digital channels to engage and convert prospects at scale - Create compelling assets that drive prospect and customer engagement to a desired outcome - Use AI tools and workflows - Test, learn, and optimise continuously — running experiments to improve engagement rates, pipeline quality, and sales impact across channels - Partner with global marketing teams - Localise and regionalise campaigns while building dedicated regional programmes that reflect the nuances of your markets - Deliver local, in-language programmes that adapt global campaigns for regional audiences — ensuring the right message, language, and timing for each market SKILLS YOU'LL NEED TO BRING: - 2+ years of B2B marketing experience, ideally at a high-growth technology company, with hands-on experience across demand generation or growth marketing - A genuine customer-first mindset — able to define clear business problems and translate them into relevant, high-impact programmes - Demonstrable experience with AI tools as part of your AI Tech Stack — using them to work faster, personalise at scale, and iterate more effectively - Passion for storytelling via social, community and digital ecosystems that deeply understand how different channels resonate with different audiences - Able to use performance and customer data to set goals, make decisions, and demonstrate pipeline impact - Strong written communication skills, with the ability to craft clear narratives that work across formats: emails, landing pages, social content, and more - You don’t need to be an AI expert, but you’re curious and willing to adopt AI tools to work smarter and deliver better results. NICE TO HAVES: - Experience in SaaS, freemium, or product-led growth. - Experience supporting both acquisition and post-sale/adoption motions. - Notion user: you're comfortable and familiar with Notion's value to businesses We hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you. Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know. 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