Senior Demand Generation Manager, B2B

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. SENIOR DEMAND GENERATION MANAGER, B2B Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. ABOUT THE ROLE We're looking for a strategic and hands-on Lead/Senior Demand Generation Manager to scale Replit's B2B demand generation function. You'll be responsible for building the enterprise campaign playbooks, creative programs, and audience engagement strategies that drive pipeline and revenue. This role is the architect of our enterprise marketing playbooks — you'll own the campaign strategy, creative direction, and audience engagement programs that drive B2B pipeline. You'll define who we're targeting, what we're saying, and how we engage them across the buyer journey. You'll work closely with our AI-driven paid media optimization team, Sales Leadership, Revenue Operations, Product Marketing, and Sales Enablement. IN THIS ROLE YOU WILL Own B2B campaign strategy and pipeline accountability - Take accountability for enterprise pipeline generation through campaign strategy, audience development, and creative programs - Partner with business leadership and finance to forecast pipeline targets, track performance, and present results in monthly and quarterly business reviews - Build lead scoring frameworks, funnel definitions, and pipeline attribution models in partnership with RevOps Build enterprise campaign playbooks from scratch - Design and launch account-based marketing strategies targeting high-value enterprise accounts: account selection, engagement sequencing, and multi-touch campaign design - Create repeatable campaign playbooks across ABM, content syndication, webinar programs, and integrated field marketing programs - Develop content and creative strategies across all stages of the buyer journey — from awareness through closed-won - Partner with paid optimization and data teams to ensure B2B campaigns are measured, tested, and refined based on performance data Drive creative direction and relentless optimization - Ensure we have the right content and creative assets for every stage of the enterprise buyer journey - Collaborate with Content, Product Marketing, and Design teams to develop and iterate on high-performing assets - Establish a rigorous testing culture — constantly experiment with messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality Execute cross-functionally and drive alignment - Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimize lead handoff - Mobilize internal marketing teams and external agencies to execute your strategic vision - Build relationships across Product Marketing, Content, Design, Sales Enablement, Field Marketing, and Analytics to deliver integrated campaigns Leverage Replit's unique PLG-to-Sales motion - Convert our large base of individual users into qualified B2B opportunities by identifying expansion signals - Partner with Product and Analytics teams to instrument product-qualified lead (PQL) scoring and routing - Build marketing programs that nurture individual users toward enterprise adoption WHAT YOU'LL BRING - 10+ years of B2C & B2B demand generation experience, with 5+ years in B2B SaaS focused on enterprise customers - Proven track record building and scaling demand generation programs, with demonstrated pipeline contribution and ROI - Deep expertise in ABM strategies: account selection, multi-channel orchestration, engagement measurement, and campaign creative direction - Hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase) as a strategic user and stakeholder - Extensive experience establishing lead management frameworks: lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps - Strong analytical capabilities and obsessive focus on testing — you connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance - Proven ability to build cross-functional relationships and provide creative direction for demand generation assets - Track record converting PLG users into enterprise opportunities is a plus - Experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday. Full-Time Employee Benefits Include: 💰 Competitive Salary & Equity 💹 401(k) Program with a 4% match ⚕️ Health, Dental, Vision and Life Insurance 🩼 Short Term and Long Term Disability 🚼 Paid Parental, Medical, Caregiver Leave 🚗 Commuter Benefits 📱 Monthly Wellness Stipend 🧑‍💻 Autonomous Work Environment 🖥 In Office Set-Up Reimbursement 🏝 Flexible Time Off (FTO) + Holidays 🚀 Quarterly Team Gatherings ☕ In Office Amenities Want to learn more about what we are up to? - Meet the Replit Agent https://www.youtube.com/watch?v=IYiVPrxY8-Y - Replit: Make an app for that https://www.youtube.com/watch?v=4zd9hzngFwY - Replit Blog https://blog.replit.com/ - Amjad TED Talk https://youtu.be/kCudFI4tcpg?si=l4ViCejV_f2RZkDi Interviewing + Culture at Replit - Operating Principles https://blog.replit.com/operating-principles - Reasons not to work at Replit https://blog.replit.com/reasons-not-to-join-replit To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.