Sales Executive - FT Live Events

Role Purpose This is a front-line sales role at the heart of FT Live’s delegate acquisition strategy. You will be responsible for driving ticket revenue and securing high-quality, senior-level audiences for a portfolio of world-class fixed income events, including Global ABS, ABS East, The CEE Forum and The FT Bond Summit. Using a proactive, outbound sales approach across phone and email, you will identify, engage, and convert prospective delegates, taking full ownership of your sales pipeline from first contact through to registration. You will be confident in high-volume cold calling, skilled at navigating gatekeepers, and adept at using proven sales tactics to overcome objections and close deals. Success in this role requires a sharp eye for detail, the ability to manage multiple leads effectively within our CRM system, and a disciplined, results-driven approach to reporting and performance. Key responsibilities Proactively source, qualify, and convert high-value delegate prospects to maximise ticket sales across your events. Confidently pitch FT Live’s fixed income events, delivering a compelling sales narrative that drives urgency and secures registrations. Own the full sales cycle, from initial outreach through to close, consistently converting leads into paying delegates. Meet and exceed weekly, monthly, and annual revenue targets, taking full accountability for delegate sales performance. Develop expert knowledge of the buy/sell relationships at our deal making events and sector-specific priorities to tailor sales conversations and improve conversion rates. Consistently hit sales KPIs, including call volumes, dial-outs, and conversion targets, set by the Delegate Relations Team Lead Drive outbound sales activity, engaging prospective delegates with clear, persuasive value propositions that lead to immediate action. Build and maintain a strong pipeline of senior-level prospects, ensuring the right decision-makers are secured for each event. Cultivate repeat business by turning first-time attendees into loyal, year-on-year customers through effective account management. Consider your delivery as part of the wider sales eco-system, upselling and passing on relevant leads to the sponsorship sales team, and being aware of their pipelines. Required skills and experience Excellent written and spoken English is essential, with the ability to communicate confidently and persuasively in phone-based sales conversations with senior stakeholders. Additional languages are highly advantageous. Previous experience in telesales, delegate sales, or B2B sales with a strong ability to handle objections and close deals Results-driven with a track record of hitting targets Good organisational and time management skills Preferred (Nice to Have) Experience selling conference/event tickets Knowledge of financial services, fintech, or relevant industry Experience working with international clients Experience with CRM systems (Salesforce is a plus) What’s in it for you? Quarterly bonus scheme 25 days paid leave 24/7 Employee Assistance Program Life Insurance Enhanced Parental Leave policy Food Allowance Multisport Card Comprehensive in-house training, and external training programs (subject to approval) We currently operate a hybrid model which requires staff to work onsite 50% of the time, subject to role requirements & regular review. While flexible working requests will be considered, not all patterns are suitable for all roles. We believe this balanced approach supports flexibility and protects our culture, making collaboration and communication easier, building stronger relationships and team cohesion, and supporting peer learning. We reserve discretion on reasonable notice to change this approach either generally or for specific individuals or teams. Our commitment to diversity, equity and inclusion We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups. Accessibility We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help. Further information At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications. Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all. Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com. Interested in the FT but don’t see the right role yet? Join our Talent Community to receive exclusive updates, featured jobs, and insights into working at the FT. #LI-MG1