Performance Marketing Manager

Armis, the cyber exposure management & security company, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. In a rapidly evolving, perimeter-less world, Armis ensures that organizations continuously see, protect and manage all critical assets - from the ground to the cloud. Armis secures Fortune 100, 200 and 500 companies as well as national governments, state and local entities to help keep critical infrastructure, economies and society stay safe and secure 24/7. Armis is a privately held company headquartered in California. Location - this is a hybrid role based in Boston (2-3 days in office) The Performance Marketing lead owns the execution, optimization, and measurement of all paid media channels. This is a hands-on, channel execution role responsible for designing, building, and managing the company's always-on digital demand engine. You will activate Go-To-Market (GTM) campaign themes and program models through paid channels - turning strategic frameworks into cost-efficient, pipeline-generating media programs. You will work in close coordination with the Campaign Team; while they own the overall campaign strategy, you design and execute the paid media components. You will translate strategic briefs into channel-specific activation plans, optimize digital assets, and directly manage agency partners to ensure seamless delivery across all paid platforms. What will you do... Always-On Paid Media Execution Paid Search (SEM): Build and optimize branded and non-branded keyword strategies across high-intent industry terms. Develop and maintain competitive conquest campaigns. Paid Social: Execute and optimize campaigns across LinkedIn (primary), Meta, X, and Reddit, aligning strategy with organic community initiatives. Display & Programmatic: Build funnel-based retargeting strategies and implement programmatic buying to reach target accounts at scale. Content Syndication (TBC): Manage third-party lead generation partners and CPL programs, optimizing vendor mix based on lead quality. Emerging Channel Development Connected TV (CTV): Launch and scale brand awareness campaigns targeting the Total Addressable List (TAL). Podcast Advertising: Evaluate and test sponsorships in relevant technology and leadership podcasts. Channel Optimization & Testing Conduct rigorous A/B and multivariate testing across creative, copy, targeting, and landing pages. Optimize budget allocation by channel based on pipeline ROI rather than raw lead volume. Implement and refine bidding strategies (Manual, CPA, ROAS) and manage frequency capping and audience exclusions. Operational Delivery Budget & Agency Management Media Budgeting: Manage monthly media spend, ensuring pacing aligns with quarterly goals and campaign-level allocations. Agency Leadership: Directly manage agency partners for paid media activation. Set expectations, manage deliverables, and ensure quality execution. Vendor Relations: Negotiate rates and contracts with media vendors and maintain scorecards tracking lead quality and cost efficiency. Cross-Functional Partnership Strategy: Translate strategic campaign briefs into actionable paid media plans, covering messaging, audience targeting, and creative direction. Operations: Coordinate lead flow, budget pacing, and technical tracking with the Marketing Operations team to ensure a smooth transition from ad click to CRM. Sales/BDR: Coordinate lead handoffs to ensure paid traffic converts through the scoring infrastructure with proper context for follow-up. Analytics: Partner with Revenue Operations on attribution methodology, performance reporting infrastructure, and funnel analysis. What we expect... Experience: 8+ years in performance marketing or digital advertising, with significant B2B enterprise software experience. Channel Expertise: Deep hands-on experience with Google Ads, LinkedIn Campaign Manager, display/programmatic, and content syndication. Analytical Skills: Advanced proficiency in campaign analytics, attribution modeling, and ROI measurement. Technical Proficiency: Expert-level skills in major ad platforms and familiarity with marketing automation and CRM systems. Budget Management: Experience managing $3M+ annual media budgets with accountability for pipeline outcomes. Success Metrics Pipeline: Total leads, MQLs, and pipeline sourced or influenced by paid media. Efficiency: Cost per lead (CPL), CAC by channel, and Return on Ad Spend (ROAS). Effectiveness: Website conversion rate improvements and budget pacing accuracy. Velocity: Time from strategic brief to live campaign execution and testing frequency. Salary range guidance for this position is: $130,000-$160,000 per year. The salary range listed does not include other forms of compensation or benefits (e.g. i.e. bonuses, commissions, stocks, health insurance benefits, etc.) offered to candidates. Visit our careers site for more information on benefits at Armis. The choices you make in your career journey matter. You want to do interesting work in an important field while also having time to live your life, which is why we place so much value in your life-work balance. Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace. Put your unique experiences and perspective to work in an environment where they will enable you to thrive, grow, and live your life with integrity. Armis is proud to be an equal opportunity employer. We never discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected (or not) status. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization. Please click here to review our privacy practices.