GTM Enablement Lead, SMB

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com. We’re looking for a GTM Enablement Lead for SMB to serve as the bridge between Reddit’s global GTM priorities and the unique needs of our SMB sales organization. This is a field execution role. You will help translate priority business initiatives, product launches, sales plays, tools, workflows, and commercial programs into simple, repeatable enablement that drives seller behavior change and business impact. You will partner closely with SMB sales leadership and managers to ensure sellers understand what matters, know what great looks like, and can apply priority motions in customer conversations, pipeline creation, account planning, and deal execution. The ideal candidate understands scaled sales environments, knows how to simplify complexity, and can build enablement programs that help sellers move from awareness to fluency to consistent execution. The GTM Enablement Lead, SMB will play a critical role in helping our Small and Medium Business sales teams activate Reddit’s priority GTM motions with clarity, confidence, and measurable impact in partnership with our Vendors. This role sits at the intersection of Sales, Product Marketing, Revenue Operations, Sales Strategy, Marketing Science, and GTM Enablement, ensuring that SMB sellers have the plays, content, tools, training, and reinforcement needed to execute consistently in the field. Please note that this role is required to be in office 1-2x / month In addition: This role may be based out of San Francisco; however, the candidate must be able to collaborate weekly with our SMB teams in Salt Lake City, Utah and Lisbon, Portugal, including working hours that accommodate the Lisbon time zone. Annual travel to both offices is required. Responsibilities: Translate GTM Priorities for SMB Execution: Partner with GTM Enablement, SMB Sales Leadership, Product Marketing, Revenue Operations, Sales Strategy, Marketing Science, and other cross-functional teams to translate Reddit’s priority GTM motions into SMB-ready execution plans. You will help define what SMB sellers need to know, say, do, use, and inspect in order to land key commercial priorities consistently across regions and teams. Represent the SMB Seller and Manager: Act as the voice of SMB sellers and managers in global enablement planning. Ensure GTM programs, messaging, workflows, content, and tools are adapted to the realities of scaled sales teams, including high activity volumes, shorter sales cycles, manager-led reinforcement, and repeatable customer motions. Partner with SMB leaders and frontline managers to ensure enablement is practical, field-ready, and aligned to how SMB teams actually sell. Build Scalable SMB Sales Plays and Enablement Programs: Develop and adapt simple, repeatable enablement programs that help SMB sellers execute priority motions at scale. This may include product launches, sales plays, measurement readiness, AI-assisted selling, creative best practices, tooling rollouts, workflow changes, and commercial growth programs. Deliverables may include seller talk tracks, discovery guides, objection handling resources, manager coaching guides, team meeting materials, Highspot pages, practice exercises, launch packages, and reinforcement plans. Drive Seller Productivity and Field Readiness: Equip SMB sellers with the resources, workflows, and practice needed to manage high activity volumes, prioritize accounts, improve customer conversations, and move opportunities forward efficiently. Support onboarding and ongoing development programs that help new sellers ramp quickly and existing sellers continuously improve performance against Reddit’s evolving GTM priorities. Measure Adoption, Readiness, and Impact: Use data and field feedback to assess whether enablement programs are driving behavior change and business outcomes. Track leading and lagging indicators such as ramp time, pipeline generation, outreach-to-meeting conversion, meeting-to-opportunity conversion, deal velocity, tool adoption, content usage, manager reinforcement, and seller proficiency. Use these insights to iterate programs and improve SMB execution over time. Connect the Revenue Ecosystem: Serve as a connector across Sales, Product Marketing, Marketing Science, Revenue Operations, Sales Strategy, Product, and GTM Enablement to ensure SMB teams receive coordinated, actionable, and timely support. Help reduce noise for the field by creating clarity, focus, and repeatability across GTM launches and programs. Qualifications: 8–10+ years of experience in GTM Enablement, Sales Enablement, Sales Operations, Sales Strategy, Revenue Operations, Product Marketing, or Sales Leadership Experience supporting SMB, scaled sales, commercial, inside sales, or high-velocity revenue teams required Experience designing and delivering enablement programs that drive seller behavior change, not just knowledge transfer Strong understanding of sales workflows, pipeline generation, opportunity management, seller productivity, and manager reinforcement Ability to translate complex business, product, or operational priorities into simple, actionable seller and manager guidance Experience building scalable sales plays, launch packages, talk tracks, manager guides, and reinforcement plans Strong program management skills with the ability to manage multiple priorities, stakeholders, and timelines Exceptional communicator, facilitator, and writer with strong executive presence and stakeholder management skills Data-driven and comfortable using metrics, dashboards, field feedback, and AI-powered insights to diagnose needs and evaluate outcomes Proficiency with enablement and revenue tools such as Highspot, Gong, LMS platforms, Salesforce, and analytics tools Committed to inclusive, accessible learning and enablement design that meets the needs of diverse sellers and teams Preferred Qualifications Experience in digital advertising, media, SaaS, marketplace, or platform businesses Experience supporting third-party, vendor, or distributed sales teams with consistent standards, messaging, and performance expectations Experience with AI-assisted selling, sales automation, or scaled productivity programs Experience partnering directly with sales managers to drive coaching, inspection, and field reinforcement Experience building enablement programs across multiple regions or global sales teams Benefits: Comprehensive Healthcare Benefits and Income Replacement Programs 401k with Employer Match Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support Family Planning Support Gender-Affirming Care Mental Health & Coaching Benefits Flexible Vacation & Paid Volunteer Time Off Generous Paid Parental Leave Pay Transparency: This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/. To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below. The base salary range for this position is: $167,500—$234,500 USD In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors. Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.