Job Description
Niantic is looking for a Marketing Director to lead the go-to-market strategy and execution of marketing communication for Monster Hunter Now. The ideal candidate possesses a genuine passion for the product, and can handle multiple responsibilities.
In this role, you will lead a team of skilled, savvy, and hardworking marketers to build impactful consumer touchpoints across user acquisition, social media, community engagement, and IRL events. You will also work with executives, cross-functional teammates, and external business partners. Most importantly, you’ll have a lot of fun while contributing to Niantic's mission of inspiring people to explore the world together.
As this is a global product, you will need to collaborate with teammates from around the world to ensure consistency and accuracy across all regions for any marketing initiative.
What you will do
Lead the Monster Hunter Now marketing team by demonstrating in-depth knowledge of mobile game/app marketing tactics, user acquisition, engagement and retention, as well as effective general marketing practices.
Together with the team, solidify product positioning, author key messaging, and help develop marketing campaigns.
Define and successfully implement go-to-market, engagement & retention strategies in close coordination with fellow marketing colleagues and cross-functional partners such as Product Management, Business Development, Operations, Communications, and Legal.
Own and manage the marketing budget for Monster Hunter Now. Conduct return on investment analyses on all campaigns and apply takeaways to future programs.
Collaborate with cross-functional team members and external partners to cultivate strong working relationships with project team members, including regular and reliable attendance and participation in meetings.
Evaluate and evolve existing workflows, proactively identifying opportunities to build AI-driven solutions and automation to improve productivity, eliminate repetitive tasks, reduce errors and increase overall quality of work.
Actively get involved in initiatives to promote AI solutions and be at the forefront of thought leadership for AI-driven solutions.
Nurture relationships with key executives in Japan and US, and drive global alignment on major marketing initiatives.
Guide the team in a multi-cultural environment.
Required in-office attendance 3 days a week on Tuesdays, Wednesdays, and Thursdays.
What you will need
14+ years of relevant marketing experience in areas including: product positioning strategies that factor in market dynamics and user insights, paid media campaign strategy and management including creative development, agency selection, media planning & buying, campaign tracking, and optimization, social media marketing.
Experience working on a highly cross-functional with the ability to coordinate dynamic projects with internal and external partners.
Outstanding verbal and written communication skills in English and Japanese, with experience in developing and delivering executive-level presentations.
Deep understanding and passion for Niantic’s mission and values.
Ability to work in a fast-paced hybrid environment. Handle stress appropriately. Solve practical problems and adapt to dynamic situations with little notice.
About Scopely
Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses — Scopely consistently delivers experiences players love today and return to for years to come.
Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.
Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.
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