Demand Marketing Manager

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. Our vision: A world where everyone is free to focus on their most purposeful work, together. About the Role: As a Demand Generation Marketing Manager, you’ll be an integral part of our larger global demand generation team supporting the manufacturing vertical. Your mission is to balance building out the full stack demand generation strategy white leveraging AI to streamline and automate parts of your workflows. This role requires planning, to execution, to follow up with a build mentality backing into sales goals. What makes this role different? You are joining an organization where you are expected to challenge the status quo, use AI to reinvent your own job, and work under a manager who is deeply committed to your career acceleration. We use Wrike to manage our workflows, ensuring total transparency and collaboration across the greater organization We’re looking for a results-oriented Demand Marketing Manager with proven B2B SaaS experience to drive integrated marketing campaigns that generate pipeline, accelerate deals, and support revenue goals. This role is critical to our go-to-market engine—owning global campaign strategy and execution across all demand channels, including digital, content, and both sponsored (virtual & in person) and Wrike events. You’ll partner closely with product marketing, content, digital, and sales teams to create high-impact, multi-channel campaigns that resonate with enterprise buyers. The ideal candidate has experience managing complex campaigns within a collaborative work management platform—preferably Wrike—and thrives in a complex, metrics-driven environment. Approaching all facets of the role with an AI forward mindset will further help you successfully deliver great programming that drives results. Your Impact: Campaign Planning & Strategy Develop and manage integrated campaigns (with global orientation), aligned to product launches, buyer journeys, and target industries or personas. Own campaign briefs, timelines, and project management inside Wrike—ensuring cross-functional alignment and visibility. Build campaign strategies that incorporate organic social, email, content, field events, webinars, account based plans (1:1 and 1:few) and sales enablement. Use AI on a regular basis to help build out programming that aligns with our buyers intent and interests. Execution & Workflow Management Lead campaign kickoff through completion—coordinating with PMM, content, creative, paid digital, web ops and operations teams. Ensure all workback schedules, creative requests, and deliverables are structured and tracked effectively in Wrike. Work with marketing operations to create, implement and QA campaigns across platforms like Marketo, Salesforce & Tableau. Be comfortable setting up workflow automations to scale execution. Cross-Functional Collaboration Own the global programs/campaigns and the workflows needed to support outbound motions (email, creative, content, digital assets) Collaborate with product marketing to translate messaging into compelling campaign themes. Work with sales development to support outbound efforts with targeted campaign assets and follow-up cadences. Coordinate field marketing tactics as part of the broader campaign strategy. Measurement & Optimization Define campaign KPIs across awareness, engagement, MQLs, pipeline, and revenue. Use data to analyze campaign performance and recommend improvements for future iterations. Provide regular reporting to stakeholders and senior leadership using dashboards, presentations and Wrike updates. Your Qualifications: 4–6 years of experience in B2B SaaS demand generation or integrated campaign roles. Hands-on experience with work management solutions (preferably Wrike) for campaign planning, execution, and team collaboration. Demonstrated ability to manage multi-channel campaigns across digital, content, events, and sales outreach. AI-Driven Targeting and Data Enrichment with familiarity of marketing automation and CRM tools like Marketo, Salesforce, and Tableau, 6Sense, Sendoso, Qualified AI-Assisted Personalization: Using tools to tailor messaging at scale for specific buyer personas (technical vs. executive). AI-Powered Content Repurposing: Rapidly repurposing content across platforms (e.g., turning webinars into social snippets or blogs). Ability to write effective, clear, and context-aware prompts for AI tools (like ChatGPT, Claude, Gemini etc) to produce high-quality text, images, and marketing copy. Strong project management skills with excellent attention to detail and time management. Standout Qualities: Previous marketing experience within the manufacturing vertical. Previous ownership of campaign workstreams in Wrike including templates, dependencies, and reporting. Understanding of SaaS buyer journeys and content strategies that support enterprise-level decision-making. Team Dynamics: A high-impact role on a high-performing demand generation team. A collaborative team culture that values initiative and innovation. Opportunity to make a direct contribution to revenue growth and brand visibility. Competitive salary, full benefits, and flexible working environment. Why Join Wrike? 25 calendar days of paid vacation Parental Leave: 26 Weeks Maternity / 4 Week Paternity 2 Volunteer Days Bike-to-Work Scheme Health Insurance (Employees + Dependents) Life Insurance Income Protection Pension Scheme Your recruitment buddy will be Aziza Talhi, Senior Recruiter. #LI-AT1 Who Is Wrike and Our Culture We’re a team of innovators and creators who solve the complex work problems of today and tomorrow. Hybrid work mode Wrike is our people, not a place. With 1,000+ employees collaborating across nearly every time zone, we support talent through 10 global hubs — Australia, Costa Rica, Cyprus, Czechia, Estonia, France, India, Ireland, Japan, and the United States — offering flexible ways of working that include remote work, hybrid environments, and co-working spaces across many locations. While flexibility looks different across teams and regions, employees located near certain hubs — particularly in Prague (CZ), Nicosia (CY), Bangalore (IN), and Rennes (FR) — are generally expected to collaborate in person around 2–3 days per week, balancing the flexibility of distributed work with opportunities for in-person collaboration and connection. Our persona 💡 Smart: We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched. 💚 Dedicated: We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too! 🤗 Approachable: We're friendly, easy to get along with, considerate, and helpful. Our culture and Values 🤩 Customer-Focused We care about our customers. We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind. 🤝 Collaborative We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement. 🎨 Creative We strive to succeed through continuous innovation. It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions. 💪 Committed We believe in ownership at all levels of the organization, by owning workflows from start to finish. Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth. Check out our LinkedIn Life Page, Company culture page, Instagram, Wrike Engineering Team, Medium, Meetup.com, Youtube for a feel for what life is like at Wrike.