Growth Product Specialist

ABOUT US Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE Ruby Labs is seeking a Growth Product Specialist to drive ARPU optimization by increasing product value and deepening user engagement within our subscription products. You'll own a clear, measurable goal - achieving a 15% quarterly ARPU increase through improvements in retention, engagement, and perceived product value. We're looking for a data-driven, creative product leader with a strong track record in retention and engagement optimization who is comfortable using AI tools as a core part of their daily workflow. At Ruby Labs, we value results over effort - success means measurable impact, not time spent. If you're driven by outcomes and eager to grow through the results you deliver, this is the place where your impact directly shapes both the product and your career. KEY RESPONSIBILITIES - ARPU Growth: Achieve a 15% quarterly ARPU increase by enhancing product value, retention, and engagement across existing subscription tiers. - Retention Strategy: Build and optimize retention and engagement loops that deepen user satisfaction and extend subscription lifetime. - User Journey Optimization: Analyze user behavior, identify engagement gaps, and implement product improvements that increase perceived user value. - Session Analysis: Conduct day-to-day review of user sessions to identify friction points, drop-offs, and behavioral patterns that inform product decisions. - Metrics & Reporting: Build and maintain Mixpanel dashboards and deliver regular performance reports on key product metrics, surfacing actionable insights for the team. - AI-Powered Prototyping: Use AI tools - including Claude and other solutions - to independently generate functional prototypes and concepts that are directly considered for production. - Hypothesis-Driven Work: Use data, feedback, and research to identify opportunities. Generate, validate, and execute hypotheses quickly, taking full ownership from idea to production. - Backlog & Testing: Work with product backlog, prioritize experiments, and lead the end-to-end execution of A/B and multivariate tests. - End-to-End Ownership: Lead the full cycle - from design and implementation to QA, data review, and final decision to scale or retire changes. - Quality Delivery: Maintain exceptional UX standards; deliver only high-quality, high-impact improvements. QUALIFICATIONS - Experience: 2+ years in product management with proven results in ARPU, retention, or engagement growth. - Ownership Mindset: Hands-on and accountable from hypothesis to production; experienced in stakeholder management and delivery. - Analytical Thinking: Strong ability to extract insights from product data, user behavior, and feedback. Hands-on proficiency with Mixpanel - including building boards, funnels, cohorts, and custom reports. - AI Fluency: Actively uses Claude and other AI tools in daily work - for prototyping, analysis, writing, and problem-solving. This is not optional; it's how we work. - Creative Problem-Solving: Innovative thinker with experience designing retention mechanisms and engagement features, including AI-generated product concepts. - Subscription Expertise: Deep understanding of user lifecycle, retention psychology, and value-based growth. - Quality-Driven: High attention to detail and commitment to delivering an excellent user experience. - Technical Fluency: Proficient with analytics tools, cohort analysis, backlog management, and data-driven decision-making. LOCATION Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. BENEFITS Discover the perks of being part of our vibrant team! We offer: - Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. - Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. - Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. - Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. - Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! INTERVIEW PROCESS After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps: - Recruiter Screening (40 minutes) - Technical Interview (60 minutes) LIFE AT RUBY LABS At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success. #LI-Remote