Principal Product Marketing Manager - Platform

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast. Principal Platform Product Marketing Manager Location: Boston preferred (hybrid). Open to remote for exceptional candidates. Why this role exists ZoomInfo is building the industry's leading AI-powered GTM platform. As our platform grows, product marketing has become a strategic function not just for launching products, but for defining how customers understand our platform and how we bring new capabilities to market. We're hiring a Principal Platform Product Marketing Manager to own both. This person will own product marketing for our most strategic platform initiatives. They'll also help redesign how Product Managers and Product Marketers create product marketing, using AI to make great work easier to produce and easier to scale. This role sits within Product and partners closely with Product Leadership, Marketing, Sales, and Enablement. You'll shape how we position the platform, communicate major launches, and evolve how product marketing gets done. Who you are You're naturally curious about AI, software products, and why customers adopt one product over another. You have strong opinions because you've used the products, talked to customers, and seen what actually works. You're comfortable challenging conventional thinking when you believe there's a better approach. You're comfortable operating in ambiguity and building from scratch. If a better positioning framework, launch process, or workflow doesn't exist, your instinct is to create it. You can't help improving a broken process once you've seen it. You have exceptional product marketing judgment. You know the difference between messaging that's technically accurate and messaging that changes how customers think about a product. You're the person people turn to when a product is difficult to explain because you have a knack for finding the story that makes it click. You think in systems. Whether it's a framework, workflow, prompt, or process, you're always looking for ways to make great product marketing easier to create and easier to scale. AI is already part of how you work—not because it's trendy, but because it helps you produce better work, faster. Your Impact Platform Narrative & Product Marketing Own the platform narrative for ZoomInfo's GTM Intelligence Platform and lead product marketing for our highest-priority platform initiatives. Develop positioning, messaging, launch strategy, and the core assets that support every launch. Product Marketing Systems Build the systems that make great product marketing repeatable and scalable. Design AI-powered workflows, structured product intake, reusable templates, and scalable frameworks that help PMs consistently produce high-quality messaging, release communications, and launch assets. Partner with Product Operations and Engineering to evolve these systems as our products and organization grow. Executive Storytelling Partner with Product Leadership on messaging for major launches, executive presentations, customer events, analyst engagements, and other strategic initiatives. Turn complex platform capabilities into stories that resonate with customers, executives, and the broader market. Serve as one of the public voices of ZoomInfo's platform by creating engaging launch videos, feature walkthroughs, and product explainers that help customers quickly understand new capabilities. Cross-Functional Partnership Work closely with Product, Marketing, Sales, Enablement, Customer Success, and Analytics throughout the product lifecycle. Provide the positioning, messaging, and launch guidance that informs go-to-market planning while enabling partner teams to execute successfully. What success looks like Within your first year, you will: ZoomInfo has a clear, differentiated platform narrative used consistently across Product and GTM. Product marketing for our highest-priority platform initiatives is trusted by Product Leadership and adopted across GTM. Product Managers can produce significantly better product marketing using the systems and workflows you've built. Product leaders rely on you for messaging, executive communications, and strategic narratives. The overall quality and consistency of product marketing is noticeably higher than when you joined, including new feature launches consistently include clear, high-quality video explainers that accelerate customer understanding and adoption. What you bring 7–10+ years of product marketing experience in B2B SaaS, with experience marketing platform, infrastructure, AI, or other technically complex software products. Bachelor’s degree or above in Marketing, Business, or related field (preferred, not required). Proven success developing positioning, messaging, launches, and go-to-market strategy for complex software products. Strong understanding of AI, modern GTM technology, and SaaS, with demonstrated experience using AI (e.g., Claude Code) to improve how product marketing gets done. Experience building repeatable frameworks, operating models, or AI-assisted workflows that improve the speed, quality, and scalability of product marketing. Exceptional storytelling and communication skills, with the ability to simplify complex technical concepts into compelling customer narratives. Strong executive presence and the ability to influence senior stakeholders across Product, Engineering, Marketing, and GTM organizations. A builder's mindset, i.e., comfortable operating in ambiguity, creating new approaches, and improving how teams work. Curiosity, sound judgment, and a bias toward experimentation, with a passion for continuous learning and improvement. Why ZoomInfo We're building more than new products—we're building the future of how go-to-market teams operate. You'll help define the platform narrative for one of the industry's most ambitious AI companies while reinventing how product marketing itself is practiced. If you're excited by the opportunity to shape both what we say and how we work, you'll have an outsized impact here. Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here. Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply. $138,670—$217,910 USD About us: ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. ZoomInfo is committed to protecting your privacy when you apply for jobs with us. Please review our Job Applicant Privacy Notice for more details on how we handle your personal information. ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here. ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements. For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.