Lead Advanced Analyst, Integrated Marketing

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join The Integrated Marketing Analyst sits within Marketing Analytics and serves as the measurement engine for Airbnb's cross-channel growth initiatives, spanning Search, Growth Media, Affiliates, and Guest Engagement across Homes, Experiences, Services, and Hotels, as well as emerging pilots. You'll partner closely with Marketing, Creative, Data Science, and Finance to prove incrementality and optimize investment across a fast-moving, test-and-learn portfolio. The Difference You Will Make You will be the dedicated analytics lead for cross-channel marketing strategies for new business lines (eg loyalty or Experiences & Services). You’ll start by owning all of the marketing work for Airbnb's new community and loyalty pilot program, as it scales through multiple phases of testing across international markets. You'll design the experiments that separate true program impact from individual campaign-level lift, and turn results into clear recommendations on what to scale, iterate, or stop. As the loyalty program testing cadence eases, you'll flex your capacity to support other Integrated Marketing priorities, bringing the same rigor to initiatives across Experiences, Hotels, and Luxe. A Typical Day Own measurement strategy: Design and lead the end-to-end measurement plan for a major loyalty/community pilot, including multi-arm testing across benefits, credits, and offers. Design and analyze experiments: Owning experimentation end to end, write experiment plans and analyze the results. Conducting analysis to deliver actionable insights: Surface findings on customer segments, timing, and creative performance that inform decisions on scaling the program and where to prioritize. Collaborate with cross-functional partners: Partner with marketing, operations, finance, data science, and product to support a data-driven strategy for marketing, share results, and influence decisions through data. Present to leadership: Deliver clear, decision-ready readouts to senior marketing and cross-functional leadership on program and campaign effectiveness. Expand scope over time: As testing needs ease, apply the same experimentation approach to support other growth marketing priorities across additional lines of business. Your Expertise Experience: 6+ years in analytics or data science, with depth in marketing, growth, or lifecycle/loyalty analytics. Experimentation expertise: Strong background in causal inference and designing experiments and holdouts for multi-touchpoint marketing programs. Insights & Influence: A track record of insights that directly shape strategy, roadmaps, and budget decisions at a senior level. Communication: Excellent ability to translate complex analytical trade-offs into clear, confident recommendations for senior, cross-functional stakeholders. Technical skills: Advanced proficiency in SQL and Python or R, with experience working in large-scale data environments and building scalable reporting tools. Modern toolkit: Experience using AI tools to accelerate analysis and build scalable solutions. Adaptability: Comfort operating with ambiguity across a fast-paced, evolving portfolio of initiatives spanning multiple business lines. Education: Quantitative degree required. Your Location: This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from. Our Commitment To Inclusion & Belonging: Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application. How We'll Take Care of You: Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits. Pay Range $164,000—$191,000 USD Reasonable Accommodations: We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role. A Note on Recruiting Scams: Scammers sometimes pose as Airbnb recruiters to get money or personal information from candidates. A few things that will always be true for Airbnb’s hiring process: our open roles are posted on Airbnb’s Career’s Page at careers.airbnb.com, and our recruiters correspond only from @airbnb.com or @ext.airbnb.com email addresses. Our recruiters will never ask for your Social Security number, bank account details, passport, or payment app information while you are interviewing. We’ll also never ask you to pay a fee, send money, deposit or cash a check, or purchase work-related equipment (such as a company laptop) during the interview process. We encourage candidates to remain vigilant of these recruiting scams and not share sensitive information if you do not believe an individual is actually affiliated with Airbnb.