Commercial Activation Lead

JOB DESCRIPTION: Bring your passion, ideas and purpose to life in a company that can truly help you achieve your full potential. Join Abbott Rapid Diagnostics – Infectious Disease business, a world leader in point-of-care testing. We are recruiting for a Commercial Activations Lead, who will play a pivotal role in strengthening how we engage with customers across the UK & Ireland, based from our Maidenhead office with up to 40% travel across the region. This is a unique opportunity to shape the way we bring our commercial strategy to life - ensuring our field teams are equipped, aligned and empowered to deliver meaningful, consistent and relevant engagements across every channel. What you’ll do: As Commercial Activations Lead you will be responsible for ensuring excellence in execution of brand strategy and high‑impact commercial initiatives that maximise sales performance, strengthen market presence, and support long‑term growth. You will translate strategy into execution plans by shaping activation plans, coordinate cross‑functional inputs, and ensure key success factors are achieved. Act as a key connector between Sales, Marketing, Market Access and cross‑functional teams. Lead the end‑to‑end translation of brand, access and account strategies into locally relevant activation plans, ensuring flawless cross‑functional execution across Sales, Marketing, Medical and Market Access. Equip field teams with compliant, high‑quality materials and training. Drive effective sales team-led and digital engagement by leveraging Pitcher CLM insights, omnichannel analytics and customer feedback to optimise targeting and channel performance. Plan, coordinate and deliver exceptional execution of external events end-to-end, overseeing logistics, administration, vendor management, budget control and post-event maximisation. Manage compliance documentation and approval workflows, ensuring timely, audit‑ready governance through Veeva PromoMats and other Abbott-owned systems. What you’ll need: Educated to degree level with some marketing experience. Professional marketing and/or business management qualifications preferred but not mandatory. Good understanding of the healthcare landscape. Excellent organisation, planning and project management ability. Excellent verbal, written and interpersonal communication skills. Dynamic, proactive, business and results-focused. Strong analytical and data management skills, with ability to make sound commercial decisions. Veeva PromoMats material approval system experience (ideal but not essential). Creative, resilient and agile individual with a can-do attitude that can respond to changing environments and use their initiative to deliver results. Team player capable of motivating and influencing others. As you’d expect from an innovative global health care company, we offer a competitive range of benefits to support you and your family, including excellent salaries, defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme. The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.       JOB FAMILY: Marketing Support DIVISION: ID Infectious Disease LOCATION: United Kingdom > Maidenhead : Abbott House ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 50 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable