Communications Generalist, Base

Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system. To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems. Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be. While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported. About the Role Base, Coinbase’s Ethereum Layer 2 blockchain, is seeking a Communications Generalist to lead public relations and communications efforts. This role will focus on amplifying Base’s mission to bring a billion people onchain by driving media strategies, building narratives, and managing relationships with key stakeholders. The ideal candidate will have a deep understanding of crypto, strong media relations experience, and a passion for storytelling in the blockchain space. What you’ll be doing: Strategic Communications Leadership: Develop and execute PR strategies to elevate Base’s visibility across mainstream, crypto, and international media. Media Relations: Build and maintain strong relationships with reporters, editors, and influencers in the blockchain, tech, and business sectors. Proactively pitch stories and manage media inquiries. Messaging and Narrative Development: Craft compelling narratives that highlight Base’s impact on the onchain economy, focusing on builder success stories, international expansion, and innovative use cases. Event Support: Lead PR efforts for Base’s participation in key events, such as international tours, DevCon, and other industry conferences. Builder/Creator Amplification: Collaborate with Base’s ecosystem partners to amplify builder success stories through media coverage. Crisis and Issues Management: Handle reactive communications, ensuring consistent messaging and mitigating risks. Measurement and Reporting: Track earned media coverage, share of voice, and other key metrics to measure the success of PR initiatives. What we look for in you: Experience: 6+ years in public relations, communications, or related roles, with a focus on technology, blockchain, or fintech. Media Savvy: Proven track record of securing coverage in top-tier publications (e.g., Bloomberg, CNBC, TechCrunch) and crypto-native outlets. Crypto Expertise: Deep understanding of blockchain technology, Layer 2 solutions, and the broader crypto ecosystem. Storytelling Skills: Ability to translate complex technical concepts into clear, compelling narratives for diverse audiences. Global Perspective: Experience with international media and cross-cultural communications is a plus. Resilience: Comfortable working in a fast-paced, high-pressure environment with 24/7 availability when needed. Nice to haves: Experience with decentralized applications (dApps) or Layer 2 scaling solutions. Strong relationships with crypto and tech reporters. Job #: P74976 #LI-Remote Pay Transparency Notice: Depending on your work location, the target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)). Annual base salary range (excluding equity and bonus): $140,080—$164,800 USD Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying. Commitment to Equal Opportunity Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law. Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here). Global Data Privacy Notice for Job Candidates and Applicants Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here. AI Disclosure For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description. For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate. The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com