Job Description
We’re looking for a highly operational, community-savvy VALORANT advocate to support the game in India and South Asia. As our boots on the ground, you’ll help localize and execute community activations, grassroots events, and campaign strategies that truly resonate with local players.
You’ll work closely with Riot’s APAC teams to support direct-to-player communications, identify local trends, surface community feedback and opportunities, help build and look after our influencer ecosystem and collaborate with agencies and partners.
This is a 12 month contract role for someone who lives and breathes VALORANT and knows how to turn that passion into meaningful player impact.
Responsibilities:
Collaborate closely with the INSA Publishing Lead and the APAC teams to shape local strategies for direct-to-player communications, ensuring a consistent and resonant experience for VALORANT players.
Identify where players gather; from Discord servers and fan sites to grassroots tournament hubs, and evaluate opportunities for local engagement.
Help execute campaign plans at the local level, translating high-level strategy into community & grassroots execution that make players proud.
Propose and lead the execution of events, meetups, and community initiatives tailored to resonate deeply within the local player base.
Work with local agencies and vendors to ensure smooth, high-quality execution across all touchpoints — digital, physical, and everything in between.
Regularly monitor and report local player feedback, community conversation trends, and emerging concerns to help steer campaign messaging and content.
Serve as the voice of players to global Publishing teams throughout campaign marketing and live service operations
Discover new creators, Discord groups, and fan communities; recommend collaborations that align with VALORANT’s goals and support them with resources to amplify their work.
Design inclusive initiatives that celebrate community content and foster storytelling in collaboration with the INSA Publishing Lead. Identify opportunities to spotlight and elevate community-led projects.
Craft effective content and social media strategies, and translate them into engaging, player-centric executions.
Monitor local influencer and streamer activity, track related KPIs, and provide reporting to ensure visibility into the success of our partnerships.
Required Qualifications:
3+ years' experience working in and managing online communities - including social media, digital marketing, and influencer strategies
Strong familiarity with VALORANT, including game mechanics and its community
Strong understanding of regional/cultural landscape and gaming communities in India
Experience with community best practices, including communication strategies, user acquisition, and driving users through the funnel
Hands-on or strategic experience with creating and executing Social Media and Influencer campaigns
Strong communication skills in English. You are able to clearly convey ideas, build reports, and collaborate across distributed teams.
Operational excellence; you're highly organized, detail-oriented, and capable of managing multiple projects simultaneously with limited supervision.
For this role, you'll find success through craft expertise, a collaborative spirit, and creating strategies that prioritizes the delight of players. We will look at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!