Consumer Brand Marketing Lead, Link

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team While the PMM organization defines the product roadmap, positioning, and lifecycle marketing (email/in-product), you will own the translation of those insights into breakthrough multi-channel execution. You will directly manage our media agency relationships, lead cross-functional working groups, and provide strategic campaign input to our creative team to ensure our outbound work is resonant, high-craft, and effective. What you'll do As the Link Brand Marketing Lead, you will manage the integrated marketing strategy to drive consumer acquisition and brand preference. You will "quarterback" full-funnel consumer campaigns—spanning paid media, brand activations, and strategic partnerships—to reach our target personas. Responsibilities Strategy & audience insight: Define clear marketing objectives and strategies for Link brand campaigns anchored in consumer awareness and acquisition. Partner with PMM and User Research to refine target segments, addressable audiences, and penetration goals. Influence & storytelling: Present campaign strategy and ROI results to senior stakeholders. Partner with the Brand Creative Studio to guide the development of bold, consumer-centric creative that differentiates Link in a crowded checkout landscape. Global integrated campaign leadership: Lead the execution of Link’s consumer acquisition strategy across all outbound touchpoints, including high-impact paid media (CTV, OOH, Audio), social, and cultural activations. Cross-functional collaboration: Partner closely with PMM to ensure brand campaigns provide a "warm start" for their lifecycle efforts. Align with Product teams to roll feature launch moments into larger "umbrella" brand narratives. Agency & media management: Directly own the relationship with Link’s media agency. Set the standard for media strategy, budget allocation, and project management rigor to ensure standout execution. Measurement & optimization: Set KPIs for top-of-funnel awareness and acquisition. Partner with PMM to track how brand campaigns impact down-funnel metrics. Report regularly on budget ROI and optimize the channel mix accordingly. Autonomy & creative problem solving: Start work from a place of ambiguity as a founding member of the Link campaign function. Proactively build the processes and frameworks needed to scale Link from tens of millions to hundreds of millions of users. Who you are Minimum requirements 10+ years of consumer-facing brand or campaign marketing experience Proven experience managing media agencies and significant consumer marketing budgets Demonstrated success in launching and scaling consumer products or features Experience at a high-growth consumer tech, Fintech, or SaaS company Strong communication skills with experience managing complex, cross-functional project teams Preferred qualifications Experienced cross-functional leader: Strong track record in consumer marketing or growth-oriented brand roles, specifically leading integrated campaigns for high-growth consumer products Strategic thinker: Able to connect Link’s consumer growth goals to Stripe’s broader mission Structured & analytical: Deeply measurement-minded; you can prioritize projects against North Star metrics and move effectively even when data is incomplete User-first advocate: Passionate about consumer experience and design; you can identify why a product is designed well and how to communicate that value to a skeptical audience Multi-channel expert: Deep expertise in brand channels like paid media (podcast, CTV, OOH, etc.) and paid partnerships, plus proven ability to extend programs across both owned and earned channels Resilient collaborator: Skilled at navigating disagreements and building consensus across PMM (who owns lifecycle) and the Brand Creative Studio (who owns creative production) Comfortable with ambiguity: You thrive in "zero-to-one" environments and take ownership to build the resources (agencies, tools, playbooks) required to win