Digital Growth & Personalization Manager

Get to know Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you. Digital Growth & Personalization Manager Role Overview As a Digital Growth & Personalization Manager, you will lead the evolution of our web presence from static experiences to dynamic, persona-driven journeys. This role will be pivotal in architecting a personalization ecosystem on the team that is the primary driver of our transition from "one-size-fits-all" testing to sophisticated, AI-driven experimentation. Responsibilities Personalization Roadmap: Help design and manage a quarterly roadmap focused on high-impact personalization workstreams, moving beyond A/B tests to complex Experience Targeting (XT) and Automated Personalization. Scalable Automation: Implement and oversee automated experimentation workflows using Adobe Target’s AI/ML capabilities to dynamically serve the highest-performing experiences to specific users at scale. Audience Architecture: Partner cross-functionally within and beyond our Digital team to define and build high-value audiences within Adobe Target based on firmographics, intent data, and user behavior. Technical Orchestration: Translate complex business requirements into technical specs for our engineering partners. Advanced Analytics: Analyze experiments not just for "winners," but for segment-specific lift. Identify where experiences are over-performing or under-performing for specific industries or company sizes. QA & Governance: Conduct rigorous T&O QA to ensure personalized experiences render flawlessly across various segments and devices. Strategic Communication: Lead performance reviews that go beyond data reporting; provide "the story" of how personalization is shortening the sales cycle and improving the user journey. Necessary Experience 5+ years of growth/experimentation experience with a heavy emphasis on segmentation-based testing. 1+ year of personalization experience Adobe Target Mastery: Deep hands-on experience with Adobe Target, specifically leveraging Experience Targeting (XT) and Auto-Target features to deliver real-time personalized content. Data Fluency: Mastery of web analytics and the ability to pull insights that inform the next phase of a personalization loop. Technical Liaison: Proven ability to communicate data layer requirements and tag implementation needs to developers to unlock deeper personalization triggers. Stakeholder Management: Experience presenting complex "personalization-first" strategies to executive leadership, focusing on long-term scalability rather than just quick wins. Preferred Experience B2B Personalization: Experience in a B2B environment using tools like Marketo, Clay, CommonRoom, Demandbase and 6sense in conjunction with Adobe Target. AI/ML Optimization: Familiarity with using Adobe Target’s AI capabilities to automate the discovery of the best-performing experience for each individual visitor. Visual Stack: Experience with Tableau to visualize user friction points that personalization can solve. #LI- Hybrid P20845_3333016 Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us. The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $132,000—$198,000 USD Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can. The annual base salary range for this position for candidates located in Canada is between: $124,000—$186,000 CAD What you can look forward to as a Full-Time Okta employee! Amazing Benefits Making Social Impact Developing Talent and Fostering Connection + Community at Okta Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/. Some roles may require travel to one of our office locations for in-person onboarding. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.