Digital Marketing and Demand Generation Specialist

Alarm.com is seeking an innovative Digital Marketing and Demand Generation Specialist to help accelerate the growth of existing and future Venture Business Units (VBUs), which are independent, entrepreneurial companies within the Alarm.com family. The ideal candidate will bring the same entrepreneurial spirit to the role and thrive in fast-paced, startup-style environments while also applying the structure, rigor, and best practices of a mature organization. In this role, you will own strategies that attract, engage, and convert qualified prospects—blending creative brand building with data-driven demand generation. You will partner closely with leadership, sales, and product teams to design and execute multi-channel programs that build pipeline, drive revenue, and support scalable growth. Key Responsibilities: Collaborate with VBU leadership to define product positioning, value propositions, and audience personas to align with each product’s unique market fit. Develop, implement, and test integrated demand generation programs (inbound and outbound) tailored to each VBU’s target audience and growth objectives. Manage multi-channel campaigns across paid search, paid social, display, retargeting, email, and account-based marketing (ABM). Leverage AI-powered tools to optimize targeting, automate workflows, personalize messaging, and uncover insights that improve campaign ROI. Create compelling landing pages, email copy, and content offers (whitepapers, webinars, case studies) to generate qualified leads. Manage Search and AI optimization initiatives, including keyword strategy, on-page optimization, and content recommendations. Monitor and report on campaign performance and pipeline metrics: MQLs, SQLs, conversion rates, cost per lead, and ROI. Conduct market research to identify target audiences and emerging digital trends and technologies, ensuring marketing strategies remain current and effective. Other duties as assigned Qualifications: 3–5 years of hands-on demand generation, digital marketing, or growth marketing experience (agency or in-house). Proven track record of creating B2B campaigns that drive measurable pipelines and revenue. Strong analytical skills with the ability to translate data into clear reports and actionable insights (Google Analytics, campaign dashboards, attribution tracking). Experience with marketing automation platforms (ideally Pardot). Familiarity with SEO, paid media, ABM, and conversion optimization. Comfortable working in a fast-paced, entrepreneurial environment. Excellent communication skills with the ability to align marketing to sales priorities. Familiarity with B2B marketing in technology, SaaS, or connected devices is a plus. Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time. WHY WORK FOR ALARM.COM? Collaborate with outstanding people: We hire only the best. Our standards are high, and our employees enjoy working alongside other high achievers. Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the Alarm.com team! Gain well-rounded experience: Alarm.com offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business. Focus on fun: Alarm.com places high value on our team culture. We even have a committee dedicated to hosting a stand-out holiday party, happy hours, and other fun corporate events. Alarm.com values working together and collaborating in person. Our employees work from the office 4 days a week. COMPANY INFO: Alarm.com is the leading cloud-based platform for smart security and the Internet of Things. More than 7.6 million home and business owners depend on our solutions every day to make their properties safer, smarter, and more efficient. And every day, we’re innovating new technologies in rapidly evolving spaces, including AI, video analytics, facial recognition, machine learning, energy analytics, and more. We’re seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them. For more information, please visit www.alarm.com. COMPANY BENEFITS: Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package! Alarm.com is an Equal Opportunity Employer In connection with your application, we collect information that identifies, reasonably relates to, or describes you (“Personal Information”). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision. Notice To Third Party Agencies: Alarm.com understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com, please email your company information and standard agreement to RecruitingPartnerships@Alarm.com.