Digital Marketing Manager

Digital Marketing Manager, Website & Inbound Growth  We’re hiring a digital marketer to own the website as a primary inbound growth and pipeline channel for Clearwater Analytics.  This role is accountable for driving qualified inbound demand, conversion, and measurable pipeline from the website, with deep ownership of SEO, Answer Engine Optimization (AEO), and conversion optimization. You will operate in a complex, regulated environment where credibility, clarity, and trust matter as much as growth.  This is a hands-on, high-impact role for someone who understands how institutional buyers discover, evaluate, and validate technology platforms online — and how to translate that behavior into pipeline and revenue.  What You’ll Own  Website as a Revenue Channel  Own the website strategy and performance as a revenue-producing asset, not a brochure  Define site architecture, page strategy, and conversion paths aligned to financial-services buyer journeys (e.g., asset managers, insurers, banks, funds)  Partner with brand, product marketing, and content teams to ensure messaging is clear, compliant, and conversion-driven  Continuously optimize UX, navigation, and CTAs to support long, high-consideration buying cycles  SEO & AEO (Search + AI Discovery)  Lead end-to-end SEO strategy across technical SEO, on-page optimization, internal linking, and content structure.  Define and execute an AEO strategy to ensure strong visibility across AI-powered search and answer platforms.  Identify high-intent keywords, questions, and use cases tied to revenue-driving segments and products.  Influence the content strategy to prioritize depth, authority, and trust, ensuring full-funnel content creation.  Inbound Pipeline & Conversion Optimization  Own inbound funnel performance from website visit → MQL → SQL → pipeline contribution  Design and run revenue programs and experimentation to improve conversion efficiency and lead quality  Partner with RevOps and Sales to ensure inbound leads are properly scored, routed, and followed up on  Diagnose funnel friction and implement improvements that increase pipeline yield and sales readiness.  Analytics, Reporting & Accountability  Define KPIs that connect website and organic performance to pipeline and revenue outcomes  Build clear, executive-ready dashboards and performance narratives  Use data to prioritize initiatives, justify investment, and influence roadmap decisions  Regularly communicate performance, insights, and recommendations to senior stakeholders  What You’ll Bring  7+ years of experience in digital marketing, with meaningful experience in financial services and/or B2B SaaS Technology  Proven success driving inbound pipeline and revenue impact from websites and organic channels in complex buying environments  Deep expertise in SEO and strong working knowledge of AEO and AI-driven discovery  Experience working in regulated or trust-driven industries where accuracy and credibility matter  Hands-on experience with CMS platforms, WordPress required, analytics tools (GA4, Search Console), SEO tooling, and experimentation platforms  Strategic, analytical, and commercially minded — able to operate independently and influence at a senior level  BA/BS Required.    What we offer:  Business casual atmosphere   Team focused culture that promotes innovation and ownership   Access cutting edge investment reporting technology and expertise    RSUs as well as employee stock purchase plan and 401k with match     PTO and volunteer time off to give back to the community    Defined and undefined career pathways allowing you to grow your own way    Work from anywhere 3 weeks out of the year    Work from home Fridays   Maternity and paternity leave    Compensation:  NYC: $102,000- $144,000 + bonus + RSUs  Boise: $85,000 - $120,000 + bonus + RSUs