Your role in our mission
We are seeking a Marketing Director to lead and scale the Direct Mail marketing strategy efforts for our Personal Loan and Credit Card businesses. The candidate will lead a team of managers, analysts and agencies and will be responsible for leveraging advanced analytics to resiliently grow our Direct Mail channel. This includes strategy development, analytics, mail selection optimization, creative optimization, performance reporting, and development of robust learning agenda to drive continued innovation.
The successful candidate will combine the skills of a strategic thinker with the ability to run a complex execution engine. On the strategy front, this person will continuously look out for opportunities to optimize and grow the channel and present insights and recommendations up to C-level executives. On the execution side, they will be able to manage multiple workstreams with a high attention to detail. Ability to partner well with peers and senior leaders within and outside of marketing including Credit Risk, Data Science and Finance is a must as well.