Director, Growth Marketing

ABOUT ABRIDGE Abridge was founded in 2018 with the mission of powering deeper understanding in healthcare. Our AI-powered platform was purpose-built for medical conversations, improving clinical documentation efficiencies while enabling clinicians to focus on what matters most—their patients. Our enterprise-grade technology transforms patient-clinician conversations into structured clinical notes in real-time, with deep EMR integrations. Powered by Linked Evidence and our purpose-built, auditable AI, we are the only company that maps AI-generated summaries to ground truth, helping providers quickly trust and verify the output. As pioneers in generative AI for healthcare, we are setting the industry standards for the responsible deployment of AI across health systems. We are a growing team of practicing MDs, AI scientists, PhDs, creatives, technologists, and engineers working together to empower people and make care make more sense. We have offices located in the Mission District in San Francisco, the SoHo neighborhood of New York, and East Liberty in Pittsburgh. THE ROLE Abridge is building the intelligence layer for healthcare. We've grown fast, and we're hiring a Director of Growth Marketing to lead the engine that turns awareness into pipeline and pipeline into momentum. This is a high-ownership role at the intersection of paid, demand generation, social, and lifecycle marketing—reporting directly to the VP of Marketing. You'll inherit a strong team and a genuine category-defining opportunity. We want a player-coach with sharp strategic instincts, a brand mindset, and a bias for experimentation. WHAT YOU’LL DO - Lead a cross-functional growth team across paid, demand generation, email/CRM, and social. Set direction, develop talent, and hold the team accountable to outcomes. - Own the demand generation engine including paid advertising across Google Search, LinkedIn, and X, organic programs, account-based plays, and channel strategy across the full funnel. Partner with Sales and RevOps to align on pipeline targets and ensure tight feedback loops between marketing activity and revenue. - Drive email and lifecycle marketing, building the cadence to nurture prospects, re-engage interest, and support expansion in partnership with Customer Marketing. - Elevate content and social as growth channels, not just for awareness, but as measurable pipeline contributors. Develop strategies rooted in SEO, AEO, ABM, distribution logic, and audience insight. - Drive web performance and content in deep partnership with the Creative lead, creating the strategy and execution behind what lives on our site: performance optimization, content architecture, and the experience that turns visitors into pipeline. - Monitor attribution in partnership with Data/GTM Tech team, helping define how marketing tracks and learns from performance across channels. Bring rigor and transparency to what's driving results. - Collaborate across the marketing org, partnering closely with Product Marketing, Events & Customer Marketing, Comms and Creative to ensure programs are well-resourced, on-brand, and timed right. WHAT YOU’LL BRING - 12+ years of marketing experience, with at least 6 years in a growth or demand gen leadership role at a high-growth tech company, with a preference for AI company experience - Proven ability to build and lead multi-disciplinary teams—you hire well, develop people, and drive results through others - Strong B2B foundation paired with B2C instincts—you know how to reach and activate end users, not just economic buyers - Data-driven mindset with a proven ability to define and accomplish KPIs quarter over quarter. Be able to convert commercially-centric KPIs to marketing-oriented leading/lagging indicators - Experience aligning with Sales and RevOps on pipeline goals, ICP, and ABM or segment-based plays - A growth mindset that doesn't stop at the funnel—you understand brand's role in demand creation and build programs that drive pipeline without eroding identity - Comfort building internal tools and workflows with AI. You see AI as a force multiplier for your team and actively find ways to use it to drive speed, quality, and efficiency - Fluency working with a strong creative function—you brief well, give useful feedback, and treat creative as a strategic partner - Low ego, high standards—direct, collaborative, and focused on outcomes over credit BONUS POINTS - Background building content and social programs that punch above their weight—turning a small team into a meaningful distribution channel Must be willing to work from our SF office at least 3x per week This position requires a commitment to a hybrid work model, with the expectation of coming into the office a minimum of (3) three times per week. Relocation assistance is available for candidates willing to move to San Francisco. WHY WORK AT ABRIDGE? At Abridge, we’re transforming healthcare delivery experiences with generative AI, enabling clinicians and patients to connect in deeper, more meaningful ways. Our mission is clear: to power deeper understanding in healthcare. We’re driving real, lasting change, with millions of medical conversations processed each month. Joining Abridge means stepping into a fast-paced, high-growth startup where your contributions truly make a difference. Our culture requires extreme ownership—every employee has the ability to (and is expected to) make an impact on our customers and our business. Beyond individual impact, you will have the opportunity to work alongside a team of curious, high-achieving people in a supportive environment where success is shared, growth is constant, and feedback fuels progress. At Abridge, it’s not just what we do—it’s how we do it. Every decision is rooted in empathy, always prioritizing the needs of clinicians and patients. We’re committed to supporting your growth, both professionally and personally. Whether it's flexible work hours, an inclusive culture, or ongoing learning opportunities, we are here to help you thrive and do the best work of your life. If you are ready to make a meaningful impact alongside passionate people who care deeply about what they do, Abridge is the place for you. HOW WE TAKE CARE OF ABRIDGERS: - Generous Time Off: 14 paid holidays, flexible PTO for salaried employees, and accrued time off for hourly employees - Comprehensive Health Plans: Medical, Dental, and Vision coverage for all full-time employees and their families. - Generous HSA Contribution: If you choose a High Deductible Health Plan, Abridge makes monthly contributions to your HSA. - Paid Parental Leave: Generous paid parental leave for all full-time employees. - Family Forming Benefits: Resources and financial support to help you build your family. - 401(k) Matching: Contribution matching to help invest in your future. - Personal Device Allowance: Tax free funds for personal device usage. - Pre-tax Benefits: Access to Flexible Spending Accounts (FSA) and Commuter Benefits. - Lifestyle Wallet: Monthly contributions for fitness, professional development, coworking, and more. - Mental Health Support: Dedicated access to therapy and coaching to help you reach your goals. - Sabbatical Leave: Paid Sabbatical Leave after 5 years of employment. - Compensation and Equity: Competitive compensation and equity grants for full time employees. - ... and much more! EQUAL OPPORTUNITY EMPLOYER Abridge is an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability. STAYING SAFE - PROTECT YOURSELF FROM RECRUITMENT FRAUD We are aware of individuals and entities fraudulently representing themselves as Abridge recruiters and/or hiring managers. Abridge will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Abridge recruiting team will come from an @abridge.com http://abridge.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article https://consumer.ftc.gov/consumer-alerts/2023/05/scammers-are-hijacking-job-ads-heres-how-spot-fakes. Please exercise caution and cease communications if something feels suspicious about your interactions.