Director, Marketing Analytics

About Remote Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote. With Innovation as one of the core values, we have built Automation and AI capabilities into the requirements for every role. We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform. If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work! What this job can offer you This is a pivotal time to join Remote and make a personal difference in the global employment space. As Director, Marketing Analytics, you are the bridge between our high-level growth strategy and our technical data stack. You will be responsible for building the frameworks that define how we measure success. You will be the architect of our data-driven marketing engine. You will lead a team of analysts to transform raw data into actionable insights that optimize our marketing spend, improve customer acquisition, and drive long-term retention. We are looking for an experienced Marketing Analytics Director, who is able to help us deepen our funnel understanding, build robust measurement capabilities, bring to life an incrementality mindset, enhance forecast accuracy, build a ‘next best dollar’ capability, and build industry-leading predictive models to help us better meet our customers’ needs and enhance the effectiveness of our spend. What you bring Experience: 10+ years in Marketing Analytics, Business Intelligence, or Data Science, with at least 3 years in a leadership role. Expert-level Technical Stack Knowledge: Expertise in SQL and Python/R for data manipulation. Proficiency with visualization tools like Tableau, Looker, or Power BI. Deep experience with Google Analytics 4, Google Tag Manager, and CRM data (Salesforce/HubSpot). Ability to use data to make decisions, think at scale, and implement repeatable processes. Mathematical Prowess: Strong grasp of statistical concepts like significance testing, regression analysis, and experimental design (A/B testing). Data Science Foundations: Deep understanding of statistical modelling, specifically as it applies to marketing (Bayesian methods for MMM, Random Forests for churn, etc.). Industry Knowledge: Proven track record in SaaS or B2B marketing analytics, with knowledge of the MarTech Ecosystem: Expert understanding of signal loss — how iOS14+, cookie deprecation, and privacy regulations impact our ability to track and target. Communication: Exceptional written and verbal communication skills; ability to explain complex technical solutions to non-technical stakeholders clearly. Management: Proven track record of managing high-performing analysts and data scientists. Mindset: A "bias toward action" and a passion for continuous improvement in a fluid, high-growth environment. Language: Fluent English (written and spoken) Key Responsibilities Strategic Leadership: Develop the long-term vision for marketing analytics, ensuring data infrastructure supports business goals. Measurement & Attribution: Design and manage sophisticated multi-touch attribution (MTA) models and Media Mix Modelling (MMM) to evaluate the effectiveness of all channels. Predictive Intelligence: Shift the team from reactive reporting to predictive modelling. Lead the development of churn propensity models and lead scoring algorithms that directly feed into our automation platforms. Testing & Experimentation: Champion a test & learn culture. Design the roadmap for geo-holdout tests, A/B testing, and multivariate experiments to prove incrementality. Budget Optimization: Partner with the growth team to allocate a multi-million dollar budget, using predictive modelling to maximize ROAS. Customer Insights: Oversee cohort analysis, LTV (Lifetime Value) projections, and churn prediction models to deepen our understanding of the customer journey. Dashboarding & Reporting: Build and maintain automated executive-level dashboards that provide real-time visibility into KPI performance. Stakeholder Influence: Act as a strategic advisor to the Performance, Brand, and Product Marketing leads, helping them use data to justify their budgets and pivot strategies in real-time. Team Management: Mentor and grow a team of marketing analysts, fostering a culture of curiosity and technical excellence. Cross-Functional Collaboration: Act as the liaison between Marketing, Data Engineering, Revenue Operations and Finance to ensure a single source of truth for marketing data. Practicals You'll report to: VP, Growth Marketing Team: Marketing Analytics Team size: 3-4 Direct reports Location: For this position we welcome everyone to apply, but we will prioritise applications from the following locations as we encourage our teams to diversify; AMER or EMEA Start date: As soon as possible Remote Compensation Philosophy Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries. At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally. The base salary range for this full-time position is $76,500 to $215,200. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change. At Remote, we foster internal mobility as a key element of our culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness. Therefore, all compensation changes associated with an internal move will be reviewed by the Total Rewards & People Enablement team on a case by case basis. Application process Interview with recruiter Interview with VP, Growth Marketing Interview with Senior Director, Performance Marketing Interview with Senior Manager, Revenue Operations Interview with VP, Brand and Communications and SVP, Finance, Strategy & Revenue Operations Bar Raiser Interview Prior employment verification check Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries. At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change. At Remote, we foster internal mobility as a key element of our culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness. Therefore, all compensation changes associated with an internal move will be reviewed by the Total Rewards & People Enablement team on a case by case basis. The annual salary range for this full-time position is $76,500—$215,200 USD Benefits Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters: work from anywhere flexible paid time off flexible working hours (we are async) 16 weeks paid parental leave mental health support services stock options learning budget home office budget & IT equipment budget for local in-person social events or co-working spaces How you’ll plan your day (and life) We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async. You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs. If that sounds like something you want, apply now! How to apply Please fill out the form below and upload your CV with a PDF format. We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote. If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead. Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter. We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to. At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience. To learn more about Remote's AI guidelines check see here. Please note we accept applications on an ongoing basis.