Director of Product - Growth

Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system. To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems. Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be. While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported. About the Team & Role At Coinbase, we’re on a mission to increase economic freedom in the world. The Growth team plays a pivotal part in making that mission a reality by ensuring millions of people not only discover Coinbase but truly experience the value of crypto from day one. We’re looking for a seasoned product leader to own Acquisition, Activation, and New Product Growth. This role is highly cross-functional, partnering closely with Growth Marketing, other teams within Growth, and teams across Coinbase. You’ll be responsible for shaping the strategy and delivering results across all acquisition channels – SEO, and growth marketing – as well as 0 to 1 growth tactics to scale up new products at Coinbase to both new and existing users. As the leader of our Acquisition, Activation, and New Product Growth Activation teams, you’ll shape how millions of people take their first step into crypto and ensure that step leads to lasting engagement. By guiding a team of exceptional product managers and influencing company-wide growth priorities, you’ll define the standard for acquisition and activation at a global level! What you’ll be doing Manage, mentor, and recruit top Growth PM talent; build a high-performing team with clear standards and operating rhythms. Set a clear strategy for the Acquisition, Activation, and New Product Growth teams, and deliver consistent, material impact against company-level goals. Own product outcomes across acquisition (referrals, growth marketing surfaces, SEO landing experiences) and early lifecycle (activation, first-time use, week-one retention). Drive a rigorous experimentation and measurement culture (e.g., funnel analytics, A/B testing, LTV/CAC, activation and retention cohorts) to inform prioritization and resourcing. Partner tightly with Growth Marketing, Data, Design, Engineering, and Finance to align roadmaps, unlock channel efficiency, and compound wins. Influence company-wide strategy by representing the voice of the new customer and the growth system, ensuring scalable foundations and long-term leverage. What we look for in you A consistent track record of building and leading growth teams that deliver meaningful, repeatable business impact. Experience solving large-scale growth problems, ideally in consumer or prosumer products, with the ability to translate insights into product, channel, and platform bets. Strong analytical rigor paired with exceptional product sense; you can zoom from strategy to experiment design to UX details and back. Clear vision and demonstrated experience for what “great looks like” when tackling large-scale growth challenges. 10+ years of product management experience with demonstrable career progression. Nice to haves Deep focus in acquisition, activation, or related growth specialties. Excitement about leading this area for a mission-driven crypto company. Passionate, excitement about crypto, defi, & web3. Job ID: P74193 Pay Transparency Notice: The target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, and vision). Annual base salary range (excluding equity and bonus): $308,000—$308,000 CAD Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying. Commitment to Equal Opportunity Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law. Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here). Global Data Privacy Notice for Job Candidates and Applicants Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here. AI Disclosure For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description. For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate. The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com