Global Localization Manager

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. Drive Asana's company-wide localization and international growth programs, balancing scalability with cultural relevance. Partnering closely with Go To Market, Web Launches, SEO, and Optimization teams, you'll apply region-specific strategy that drives growth and acquisition across key markets. As our Global Experience Manager you're not just a localization expert — you're a multi-disciplinary growth driver. You'll manage a roster of language specialist contractors while owning the experience design of locale-specific web experiences, shifting from legacy workflows to an AI-first ecosystem. [Include Team Description here]. This role is based in our Warsaw office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. We offer a Contract of Employment (UoP) for our employees in Poland. What you’ll achieve Design and execute a global localization roadmap that prioritizes AI automation, organic growth, and autonomous workflows. Manage a team of language specialist contractors and Marketing's translation management, including vendor relationships, workflow governance, and quality standards. Champion international PLG and SLG growth by identifying and optimizing self-serve and sales-assisted acquisition and expansion motions. Analyze international funnel performance—from traffic to trial to paid conversion—to develop region-specific hypotheses that improve growth loops. Train and own Asana AI Teammates to achieve quality excellence and automations in localization and global expansion. Design and own locale-specific web experiences, ensuring information architecture and content strategy feel intentionally built for each market. Partner cross-functionally with SEO, Web Launches, and Optimization teams to drive global acquisition and brand consistency. Establish metrics to measure LLM performance, including accuracy, fluency, cultural nuance, and bias mitigation. About you 5+ years in localization program management, with at least 2 years in a leadership or systems architecture capacity managing contractors or in-house teams. 3+ years of experience across growth disciplines (SEO, CRO, PLG/SLG), demonstrating a track record of driving measurable global initiatives. Deep hands-on expertise with LLMs, prompt engineering for translation, and API-driven localization workflows. Proven experience designing high-quality digital experiences through CMS (e.g., Contentful) and marketing technology stacks (e.g., Marketo, Salesforce). Proficiency with UX analytics and CRO tools (e.g., Contentsquare, Hotjar) and data visualization platforms (e.g., Tableau, Looker) to derive actionable insights. Strong change management skills with the ability to migrate legacy workflows to automated, modern tech stacks. Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. Excellent cross-functional influence and vendor management skills, with a deep understanding of international cultural nuances. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between 18,333 PLN - 20,333 PLN gross per month (subject to all taxes and necessary deductions). The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: Generous, transparent and fair compensation system Contract of Employment (and the option of 50% tax deductible costs for author’s rights usage in respect of applicable roles ) Health insurance with dental and travel coverage (Lux Med) Meals reimbursement on the days that you work from the office Career growth budget Home office setup budget Gym/Fitness reimbursement Fertility healthcare and family-forming support with Carrot Mental health support in Modern Health Group life insurance MacBooks with all necessary accessories About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.