Growth Marketing Manager

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too. About the Team Sana is an AI lab building superintelligence for work. We believe organizations can accomplish their missions faster when humans can effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. As part of Workday, we are committed to building AI that augments people. If that's a mission that excites you, you're in the right place. About the Role We're hiring a Growth Marketing Manager to join our Marketing team. This is a mid-level role for a hands-on marketer who can own paid acquisition, web experimentation, and conversion rate optimization across our key markets. You'll sit at the intersection of performance marketing, growth, and web optimization: designing and running multi-channel campaigns, continuously improving our marketing website, and turning high-intent traffic into pipeline and revenue. You'll partner closely with our broader Marketing, Design, and Commercial teams to drive measurable growth for both of Sana's AI products. This role is ideal if you love going deep on data, running experiments end-to-end, and shipping iterative improvements that compound over time. What You'll Do Own Performance and Growth Campaigns Plan, launch, and optimize full-funnel performance campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta, and other relevant channels (e.g. YouTube, Reddit) to drive high-quality lead and opportunity generation. Monitor and optimize campaigns daily, refining audiences, creatives, bids, and budgets to maximize ROAS while hitting CAC and CPA targets. Run systematic A/B and multivariate tests on ads, landing pages, and funnels to improve CTR, conversion rate, and downstream pipeline metrics. Partner with content and design to brief and iterate on high-performing creatives, messaging, and offers tailored to our core buyer personas. Lead Website and Conversion Rate Optimization Own experimentation on Sana's marketing website and key landing pages, designing and running tests across layout, copy, UX, and forms to improve visit-to-lead and lead-to-opportunity conversion. Use quantitative data (GA4, behavioral analytics) and qualitative insights (session recordings, surveys, user feedback) to identify friction points and prioritize CRO opportunities. Collaborate with design, product marketing, and web development to implement winning variations and ensure a consistent, premium brand experience. Maintain clear documentation of tests, hypotheses, results, and learnings to build a scalable experimentation program over time. Build a Robust Growth Analytics Foundation Build and maintain dashboards to monitor key performance metrics such as CTR, CVR, CPA, ROAS, and pipeline/revenue impact across channels and experiments. Own marketing tracking and attribution quality across web and paid media, partnering with RevOps to ensure accurate lead source, campaign, and opportunity data. Analyze performance across the entire funnel, from first touch to closed-won, to identify where optimizations will have the largest impact, and communicate clear, data-backed recommendations to stakeholders. Collaborate Across Growth and Commercial Work closely with Digital Marketing, Product Marketing, Design, and Sales to align campaigns and experiments with business priorities, launches, and target segments. Partner with Sales on feedback loops around lead quality and pipeline, iterating targeting and messaging accordingly. Support broader growth initiatives when needed, including content-driven campaigns, events, and partnerships, always with a focus on measurable impact. #SanaJobs About You Basic Qualifications 5+ years in a highly data-driven digital marketing, growth, or CRO role, ideally in B2B SaaS or tech. Hands-on experience managing multi-channel paid campaigns (e.g. Google Ads, LinkedIn Ads, Meta) with clear revenue or pipeline accountability. Proven track record designing, executing, and analyzing A/B and multivariate tests on websites or landing pages that moved key metrics (conversion rate, CPA, or similar). Strong proficiency with web and campaign analytics tools such as GA4 and major ad platforms. Other Qualifications Comfortable building and maintaining dashboards in tools like Looker Studio, Sheets, or BI platforms to track performance and inform decisions. Solid understanding of CRO principles, experimentation frameworks, and user-centered web design best practices; familiarity with heatmapping/session replay and testing tools (e.g. Hotjar, VWO, Optimizely). Excellent written and verbal communication skills; able to craft succinct, conversion-focused messaging and present recommendations with clarity and confidence. Experience with Salesforce or similar CRM and marketing automation platforms (e.g. HubSpot, Marketo), and background working on complex B2B buying journeys. Familiarity with SEO fundamentals and how they interact with UX and conversion; experience in AI, data, or developer tooling markets is a plus. Workday Pay Transparency Statement The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here. Primary Location: USA.NY.New York City.Sana   Primary Location Base Pay Range: $123,200 USD - $184,800 USD   Additional US Location(s) Base Pay Range: $104,100 USD - $184,800 USD Our Approach to Flexible Work   With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter. Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records. Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans. Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision-making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law. Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodations, exercising a privacy right, or cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law. 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