GTM Data Analyst - Integrated Campaigns

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent. Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers. What’s the opportunity? As part of the GTM Analytics team, you will provide data-driven insights that support integrated go-to-market campaigns and events. This role focuses on helping GTM teams understand performance across multi-channel programs and events, ensuring clear visibility into impact across the funnel. You will partner closely with cross-functional GTM teams to support planning, execution, and measurement of integrated initiatives. What will I be doing? Campaign & Event Reporting: Build and maintain reporting that provides visibility into the performance of integrated campaigns, programs, and events. Performance Analysis: Analyze campaign and event data to identify trends, insights, and opportunities for improvement. Cohort & Segment Analysis: Support analysis of audience segments and cohorts to better understand reach, engagement, and conversion across integrated programs. Cross-Functional Collaboration: Work closely with Marketing, Sales, and GTM partners to respond to reporting and analysis needs. Operational Excellence: Support improvements to metric definitions, data quality, and reporting consistency for campaign and event measurement. Insight Sharing: Translate analysis into clear, actionable insights and share learnings with stakeholders. What skills do I need? 3–5 years of experience in analytics, GTM, marketing analytics, or a related field Strong understanding of GTM metrics related to campaigns, pipeline, and events Experience with data analytics and business intelligence tools (e.g., SQL, Tableau, Looker) Demonstrated ability to collaborate effectively with cross-functional teams Analytical mindset with the ability to connect data to business context Clear communication skills, with the ability to present insights in a structured and actionable manner Benefits We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! Competitive salary and meaningful equity Comprehensive medical, dental, and vision coverage Regular compensation reviews — great work is rewarded! Flexible paid time off policy Paid Parental Leave Program 401k plan & match In-office bicycle storage Fun events for Intercomrades, friends, and family! The base salary range for candidates within the San Francisco Bay Area is $153,000 - $182,750. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). #LI-Hybrid Policies Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week. We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values. Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.