Head of Growth Marketing

About Us Observe.AI is the AI Agents platform for customer experience, designed to help organizations deliver faster, smarter, and more efficient customer service at scale. The platform enables businesses to deploy specialized AI agents that autonomously execute work across the full CX lifecycle—from handling customer conversations to supporting frontline teams and optimizing operations. Each AI agent is purpose-built for a specific role, equipped to understand context, make decisions, take action, and continuously improve outcomes. This allows organizations to increase resolution speed, elevate service quality, and reduce operational costs while empowering your frontline team to focus on higher-value work. Built on a CX-native foundation, Observe.AI helps leading brands like DoorDash, Affordable Care, Signify Health, and Verida improve customer satisfaction, boost agent productivity, and deliver consistent, scalable performance across every customer interaction. Why Join Us We’re looking for a Head of Growth Marketing to own and accelerate Observe.AI’s end-to-end revenue engine. This is a high-impact leadership role responsible for driving pipeline, optimizing conversion, and scaling efficient growth across all digital and lifecycle channels. This role requires a growth leader who is highly fluent in leveraging AI tools to drive efficiency and scale, thrives in a lean and fast-moving team environment, and brings a creative, experiment-driven mindset to uncover unconventional ways to accelerate pipeline and revenue. You will partner closely with Sales, Product Marketing, RevOps, and Customer Success to build a predictable, data-driven growth machine that fuels our next stage of scale. This role is critical to Observe.AI’s growth trajectory. In this role you will directly influence how we acquire customers, scale efficiently, and compete in a rapidly evolving AI market. What you’ll be doing: Own Pipeline Growth: Drive qualified pipeline across inbound, outbound support, and product-led motions to meet aggressive revenue targets Build & Scale Growth Engine: Develop and execute multi-channel growth strategies across paid media, SEO, lifecycle/email, website, and conversion optimization Optimize Funnel Performance: Analyze and improve conversion across the full funnel—from first touch through closed-won Lead Demand Generation: Oversee demand gen programs including ABM, digital campaigns, webinars, and content distribution Experimentation & Analytics: Build a culture of rapid experimentation (A/B testing, CRO, landing pages, messaging) grounded in data and ROI Partner Cross-Functionally: Align tightly with Sales and SDR teams to improve lead quality, routing, and pipeline velocity Own Martech & Growth Stack: Evaluate and optimize tools (e.g., HubSpot, Salesforce, attribution tools, analytics platforms) Build & Lead Team: Hire, mentor, and scale a high-performing growth and demand-gen marketing team What You Bring to the Role 10+ years in growth, demand generation, or performance marketing, with 3–5+ years in leadership roles Proven track record of scaling pipeline and revenue in B2B SaaS (AI, CX, infrastructure or enterprise software experience strongly preferred) Deep expertise in paid acquisition, lifecycle marketing, SEO, and conversion optimization Strong analytical mindset with experience using data to drive decisions (SQL, attribution models, etc. a plus) Experience partnering closely with Sales and RevOps in a high-growth environment Hands-on leader who can both set strategy and dive into execution Why You’ll Love It Here Competitive compensation including equity: Market-aligned base pay, performance incentives, and meaningful equity ownership Excellent medical, dental, and vision insurance options: Comprehensive medical, dental and vision benefits for employees and eligible dependents Flexible Paid Time Off: Our unlimited, flexible PTO policy empowers you to take the time you need to recharge, maintain balance, and perform at your best. Additional Time to Recharge: 10 company holidays, an annual company-wide Winter Break, and paid parental leave to fully support life outside of work. 401(k) plan: Long-term financial planning support with tax-advantaged retirement savings Quarterly Lifestyle Spending Account: Flexible quarterly stipend to support wellness, learning and professional development, and personal growth Monthly Mobile + Internet Stipend: Support for remote and hybrid work connectivity needs Pre-tax Commuter Benefits: Tax-efficient transit and commuting support for hybrid and in-office employees Autonomy and Agency: Play a meaningful role in scaling a category-defining GenAI platform transforming the future of customer experience. Salary Range The base salary compensation range targeted for this full-time position is $205,000-$220,000 Range per annum. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and equity (in the form of options). This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. Our Commitment to Inclusion and Belonging Observe.AI is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Observe AI does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Observe.AI also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. We welcome all people. We celebrate diversity of all kinds and are committed to creating an inclusive culture built on a foundation of respect for all individuals. We seek to hire, develop, and retain talented people from all backgrounds. Individuals from non-traditional backgrounds, historically marginalized or underrepresented groups are strongly encouraged to apply. If you are ambitious, make an impact wherever you go, and you're ready to shape the future of Observe.AI, we encourage you to apply. For more information, visit www.observe.ai. #LI- Remote