Industry Marketing Manager, Commercial

Welcome to Planet. We believe in using space to help life on Earth. Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one. Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles. As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains. We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world. Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands. About the Role: Planet is looking for a strategic Industry Marketing Manager to help grow our commercial business. In this role, you will work closely with stakeholders from across the global commercial business group to drive demand for our products and solutions among industry audiences worldwide. This role sits on the Product, Industry, Partner and Customer Marketing team and is responsible for developing compelling narratives that resonate with audiences in agriculture, energy, insurance and other industry verticals. On a day-to-day basis, you will deeply understand customer challenges, determine effective engagement strategies, and arm sales and marketing stakeholders with the right messaging, content, and competitive insights. This role offers the opportunity to market groundbreaking data products and AI-powered solutions built on our unique near-daily Earth scan. You’ll partner closely with sales to establish Planet’s unique role in several markets and have the autonomy to determine priorities, deciding not only which projects to pursue, but also how to craft and deliver the messaging. As a go-to resource for cross-functional teams, you'll guide key marketing functions to ensure we tell compelling stories across diverse formats and channels. Your work will be used by internal stakeholders at all levels and seen by executive audiences worldwide. The ideal candidate can rapidly grasp technical concepts and develop simple and effective narratives that resonate with industry audiences. This role is expected to routinely present internally and externally at events and webinars, and should be adept at public speaking and evangelizing Planet’s mission and solutions. This is a full-time, hybrid role which will require you to work from our San Francisco or Washington D.C. office 3 days per week. Impact You'll Own: Work with our commercial team to identify and prioritize key markets and expansion strategies in agriculture, energy, insurance, and other industries Shape the internal positioning and messaging resources that drive wider GTM initiatives and marketing campaigns Produce and maintain a portfolio of marketing assets and sales enablement tools (presentations, data sheets, demos, battlecards, etc.) Partner with sales to strategize on account-specific marketing programs and content to support pipeline growth and expansion Work closely with broader marketing teams (growth, regional, creative, and communications) to execute industry and account-based marketing campaigns Host customer-facing webinars Collaborate with technical teams to create interactive demos and narratives that showcase product value to be used for trade shows, industry events, and sales outreach Work with Partner Sales and Marketing to support co-marketing efforts with strategic partners What You Bring: Bachelor of Arts or Science Degree 6+ years of B2B, product or solutions marketing Experience marketing to agriculture, energy or insurance industry audiences Track record positioning and marketing B2B/enterprise products Exceptional listening and influence skills Excellent writing, communication, and presentation skills Creative and analytical thinking skills; ability to synthesize information Excellent attention to detail Experience partnering with product, sales, and executive stakeholders and communicating across leadership Excellent organizational skills, self-starter with ability to collaborate across departments What Makes You Stand Out: Experience working with international sales teams Geospatial expertise Application Deadline: June 30, 2026 at 11:59p PT Benefits While Working at Planet: These offerings are dependent on employment type and geographical location, based upon applicable law or company policy. Comprehensive Medical, Dental, and Vision plans Health Savings Account (HSA) with a company contribution Generous Paid Time Off in addition to holidays and company-wide days off 16 Weeks of Paid Parental Leave Wellness Program and Employee Assistance Program (EAP) Home Office Reimbursement Monthly Phone and Internet Reimbursement Tuition Reimbursement and access to LinkedIn Learning Equity Commuter Benefits (if local to an office) Volunteering Paid Time Off Compensation: The US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. San Francisco Salary Range $144,500—$180,600 USD San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Why we care so much about Belonging. We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That’s why Planet is guided by an ultimate north star of Belonging—dreaming big as we approach our ongoing work. If this job intrigues you, but you’re thinking you might not have all the qualifications, please... do apply! At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description. We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts. We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride. EEO statement: Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. Know Your Rights. Accommodations: Planet is an inclusive community and we know that everyone has their own needs. If you have a disability or special need that requires accommodation during the hiring process, please reach out to accommodations@planet.com or contact your recruiter with your request. Your message will be confidential and we will be happy to assist you. Privacy Policy: By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Planet Data Privacy Notice for California Staff Members and Applicants, and hereby consent to the collection, processing, use, and storage of my personal information as described therein. Privacy Policy (European Applicants): By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Candidate Privacy Notice GDPR Planet Labs Europe, and hereby consent to the collection, processing, use, and storage of my personal information as described therein. AI in Our Interviewing Process: Planet is committed to providing an exceptional interview experience for all candidates. We currently use Metaview to better focus on candidates and less on trying to capture notes. As such, with the candidate's consent, select interviews may be recorded and include a "Planet AI Notetaker" for transcription and summarization purposes. Should an interview involve use of AI interview technologies, the candidate will receive notification and have the ability to opt out both in advance and/or real-time. Opting out will not affect one's candidacy. Candidate AI Policy: Planet embraces Artificial Intelligence (AI) tools, and we encourage its responsible use. We understand that candidates may use various resources, including AI tools, to prepare for interviews and assessments. However, during any live interview stage or when actively completing assessments for this position, the use of AI tools—e.g. Large Language Models (LLMs), deep fake technology, etc.—is strictly prohibited unless explicitly prompted by an interviewer or assessment instructions. If you are unsure about acceptable use, please contact your recruiter for clarification. If an AI tool or similar technology is desired as an accommodation, please contact accommodations@planet.com with your request for assistance. Your message will be confidential, and we will be happy to assist you. Violation of this policy may result in disqualification of your application.