Lifecycle Marketing Manager - Self Service Cloud

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. What is The Role We're looking for a seasoned Lifecycle Marketing Manager to own and grow product-led email programs that drive user acquisition, activation, adoption, and expansion. You'll translate product signals and user behavior into timely, relevant email experiences, and use data to continuously improve conversion and engagement across the funnel. This is a hands-on role that spans strategy, content, and automation execution. You'll work closely with Product, Product Marketing, Marketing Operations, Analytics, and regional marketing teams to deliver email programs that move the needle. What You Will Be Doing Own end-to-end email program execution: audience sourcing, nurture flow design, automation, and triggered messaging Design and run A/B and multivariate tests to optimize subject lines, messaging, timing, and conversion Scale product-led lifecycle programs across global regions and user segments Write and edit compelling email copy for developer, technical, and business audiences — adapting tone and messaging to persona and lifecycle stage Partner with Product and Product Marketing to translate complex product capabilities into clear, benefit-driven messaging Manage content review and approval workflows across Legal, Compliance, Product, and regional stakeholders Maintain a modular content library to accelerate execution and support localization Build and manage end-to-end automated nurture programs in Marketo, including smart campaigns, trigger-based flows, segmentation, and engagement programs Implement product telemetry- and behavior-based triggers to activate timely messaging at key lifecycle moments Ensure program architecture is scalable, well-documented, and follows deliverability best practices Drive measurable improvement in trial-to-paid conversion rate through targeted nurture programs Build and optimize onboarding, feature adoption, and re-engagement sequences Develop localized nurture tracks to support global audiences across distinct use cases and personas Maintain QA, deliverability standards, and compliance with global email regulations Contribute to documentation and best practices that support repeatable, scalable execution What You Bring 6+ years of email marketing experience, with a strong track record in lifecycle marketing 2+ years of hands-on Marketo experience, including building complex nurture architectures Demonstrated ability to drive measurable outcomes: conversion rate improvement, pipeline influence, or engagement lift Experience working in or alongside product-led growth (PLG) motions Strong copywriting skills with the ability to write for technical audiences without losing clarity Comfort working with product telemetry data and behavioral signals to inform messaging strategy Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously Collaborative by nature, with experience coordinating across cross-functional teams in a fast-paced environment Compensation for this role is in the form of base salary. This role does not have a variable compensation component. The typical starting salary range for new hires in this role is listed below. These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future. An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched Registered Retirement Savings Plan (RRSP) with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being. The typical starting salary range for this role is: $98,200—$148,200 CAD Additional Information - We Take Care of Our People As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do. We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do. Competitive pay based on the work you do here and not your previous salary Health coverage for you and your family in many locations Ability to craft your calendar with flexible locations and schedules for many roles Generous number of vacation days each year Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service Up to 40 hours each year to use toward volunteer projects you love Embracing parenthood with minimum of 16 weeks of parental leave Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation. We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We will reply to your request within 24 business hours of submission. Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster) Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic. Please see here for our Privacy Statement.