Lifecyle Marketing Lead

Phantom https://phantom.com is the modern money app used by tens of millions around the world. Our product combines everything people need to manage, spend, and grow their money in one simple, intuitive experience. Phantom brings all the control and flexibility of crypto-powered finance, without unnecessary complexity, into mainstream consumer finance. By combining industry-leading security with thoughtfully designed tools, Phantom makes powerful financial tools feel approachable and easy to use. This focus on speed, control, and user experience has fueled rapid growth, with a community of 20M+ people, reaching #1 in the Google Play Store finance category, and consistently ranking as a Top 50 app across all categories, alongside some of the most recognizable consumer technology platforms in the world. ROLE DESCRIPTION We're seeking a founding Lifecycle Marketing Lead to own and optimize the entire user journey at Phantom, from onboarding to retention and reactivation. You'll design and execute data-driven push notification, email, and in-app messaging campaigns that increase user engagement and revenue, drive feature adoption, and reduce churn. RESPONSIBILITIES - Define and lead Phantom’s lifecycle marketing strategy across all channels: push, email, and in-app surfaces. Own the function from end-to-end, defining how we measure success, priorities, and the future roadmap. - Own lifecycle marketing key metrics and results, responsible for upwards communication of results to product and growth leadership. - Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention. - Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth. - Be a key stakeholder of growth across the company, driving the narrative with leadership on the contribution and roadmap for lifecycle initiatives. - Partner with Product teams to build out holistic lifecycle strategies and automations for new and existing product lines. - Partner with Brand Design and Product Marketing to design thoughtful, branded experiences and content for lifecycle channels. QUALIFICATIONS - 6-8 years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution. - Extensive experience building and executing complex CRM campaigns with multiple stakeholders. - Experience with CRM tools such as Braze and other campaign-building tools. - A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto and FinTech as a big plus. - Strong skills in analytic tools and knowledge of experimentation principles. - In-depth knowledge of marketing automation/CRM systems, with experience building capabilities to elevate the effectiveness of lifecycle marketing. - Strong copywriting skills and creative intuition to support the building of individual campaigns. - Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel). WHY WORK WITH US We are a team of experienced builders in the blockchain and crypto industry. Our journey began from users seeking an easy, seamless path to accessing the crypto ecosystem. This passion fueled our exponential growth, allowing us to onboard over 16M+ active users in just over three years; with our user base growing weekly. Our dedication to a secure and seamless user experience has made us the leading wallet on Solana as well as our multi-chain approach enhances our platform's versatility, meeting the needs of a diverse and growing user base. By staying at the forefront of technology and user expectations, we continue to innovate and set industry standards on self-custodial crypto wallets. There has never been a better time to work in crypto to help shape the future of innovation with a focus around the wallet experience! - First impressions matter: Wallets are responsible for a users first impression with crypto and onboarding new users into crypto. By ensuring that a user has a great first-time experience with crypto, we can help supercharge the growth of the entire ecosystem. - Make crypto easier to navigate: There is no easy way for a user to discover and navigate all that crypto has to offer. Wallets have a unique opportunity to help users not only onboard to crypto but also stay retained by exploring new things to do. - We live in a multi-chain world: We currently support Solana, Ethereum, Polygon and Bitcoin with more networks to come in the new future. We are focused on creating a unified, multi-chain crypto experience for users. BENEFITS - Competitive salary and equity - Eligibility to participate in performance bonus program - Comprehensive insurance (medical/dental/vision) — 100% covered - Stipend for your ideal remote set-up - Flexible hours and a supportive remote environment - Unlimited vacation: Take time when you need it (and we really mean it!) - 401(k) retirement plan - Monthly wellness benefit - Weekly meal benefit - Global off-sites We strongly encourage candidates of all different backgrounds to apply. We believe that our work is stronger with a variety of perspectives, and we’re eager to further diversify our company. If you have a background that you feel would make an impact at Phantom, please consider applying. We’re committed to building an inclusive, supportive place for you to do the best work of your career. By submitting your resume and application materials, you acknowledge and agree that Phantom may use automated tools, including AI systems, and may engage trusted third-party service providers to process your application and ensure an efficient hiring process. Phantom does not sell your information and your materials will be handled securely and in accordance with applicable data protection laws.