Marketing Analytics Automation & Enablement Manager

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! . See yourself at Twilio Join the team as Twilio’s next Marketing Analytics Automation & Enablement Manager. About the job This position is needed to serve as architect of the marketing organization’s automated intelligence engine, unifying disparate data ecosystems into a cohesive, high-velocity growth platform. You will ensure the integrity of our underlying data architecture, implementing sophisticated automation that transforms reporting and analytics velocity, and establish a "best-in-class" work ecosystem through advanced generative AI systems. As the internal automation champion, you will drive the strategic scaling of the entire marketing analytics organization, institutionalizing efficiency and dramatically accelerating the 'velocity to value' for global stakeholders." Responsibilities In this role, you’ll: Architect automated frameworks for reporting & analytics to drive weekly executive cadences, replacing manual effort with high-velocity, real-time insights Consult with cross-functional team members to identify workflow bottlenecks and architect automated systems that maximize departmental throughput. Conduct comprehensive audits of analytics and reporting workflows to design and implement optimized, automated processes that eliminate structural inefficiencies and maximize team output. 3P Enrichment: Drive enhanced capability and automation for third-party data enrichment tools. Design and govern a shared AI foundation within the marketing strategy & analytics team, including a centralized repository of optimized skills, prompts, "gems," and automated scripts. You will turn individual expertise into institutional knowledge, ensuring the entire marketing organization benefits from a unified, high-performance AI toolkit. Act as the lead architect for AI-driven workflows - leveraging OpenAI, Claude, and Gemini - to automate Query optimization, Insights generation while actively training the broader team to institutionalize these efficiencies. Serve as the primary technical lead for collaboration with our Enterprise Tech (ET) teams, overseeing Segment integrations, BigQuery architecture, and overarching data governance to ensure a secure, scalable environment. Establish the automated data frameworks necessary to unify disparate top-of-funnel and bottom-of-funnel signals, providing a comprehensive, end-to-end view of marketing’s impact on pipeline and LTV. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: 5+ years of experience in analytics engineering or data operations, with a focus on building automated, high-velocity reporting frameworks and intelligence systems. Demonstrated experience applying Generative AI and LLM-driven solutions (OpenAI, Claude, Gemini) to automate complex analytics workflows and data synthesis at scale. Expert-level SQL proficiency (Presto/BigQuery, CTEs, window functions) and the ability to leverage Python for data automation and systems integration. Advanced experience in prompt engineering for complex data extraction, automated code generation, and sophisticated narrative analysis. Deep understanding of the data lifecycle, including ETL/ELT processes, data warehousing, and the integration of third-party enrichment tools into a centralized ecosystem A passion for "socializing" technical advancements and a proven ability to lead team-wide training to institutionalize new tools and workflows Proven track record of partnering with Data Engineering and Enterprise Tech teams to govern data architecture while successfully gathering requirements from non-technical stakeholders. Desired: Familiarity with Salesforce object structures (Leads, Contacts, Opportunities) and the logic required for complex pipeline and revenue attribution. Hands-on experience with the "technical plumbing" of web analytics, including GA4, Google Tag Manager (GTM), and Adobe Target, specifically regarding how they feed into downstream data warehouses. Advanced proficiency in Looker or Tableau, with a focus on building scalable, automated dashboards that empower stakeholders with self-service insights. Experience managing the data flow between CDPs (e.g., Segment), marketing automation platforms, and Business Intelligence layers to ensure a "single source of truth." Track record of translating vague business questions into technical data requirements and automated solutions. Location This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA. Travel We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way. What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Compensation *Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only. The estimated pay ranges for this role are as follows: Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $106,320 - $132,900. Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $112,560 - $140,700. Based in the San Francisco Bay area, California: $125,040 - $156,300. This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. Application deadline information Applications for this role are intended to be accepted until April 31, 2026, but may change based on business needs. Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions. Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.