JOB DESCRIPTION:
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES
Achieve brand MS% , Sales and Division Margins to build enduring and profitable brands for
Abbott
Responsible for building portfolio by identifying, launching and managing brands in identified therapeutic segments
Shape therapy area with an ability to manage the brands through its life cycle. Evaluation of options in Life Cycle management & follow through in terms of Initiatives of Life cycle management
Responsible for managing strategic initiatives in listed therapeutic segments and meeting key opinion leaders to understand the dynamics and the latest happenings in the therapy area
Formulation and execution of customer centric and insight driven marketing strategy:
Deliver innovative promotional mix on differentiated platform to enhance customer experience
Developing Communication strategy for the customers: doctors, consumers, distributors, retailers, Field Force
Bring in Innovation and evaluate to implement digital initiatives for the brand / portfolio
Close coordination with Medical for Medico-Marketing as well as clinical areas related to the brand/portfolio
Strong analytical skills as well as strong financial business understanding to deal with managing top line as well as division margin of the portfolio
Strong execution drive – Build strong connects with field force and ensures quality delivery of planned activities.
Develop and ensure implementation Brand Plans post approval from all key stakeholders
Drive global, regional interaction and other cross functional teams where applicable
Ability to work with other members in the team with sharing and openness to ideas. Also working cross functionally with Sales team, Medical, Training, Finance, NPI, CommEx, BHR, Regulatory and other departments
Education Qualification:
Science graduate, MBA Marketing from Good Institute in General Management
Experience
6-8 years’ experience in Brand Management
Preferable experience in Vaccine/ Gynae/ Pulmo / Cardio- Metabolic
Experience of successful product launch/s with differentiation
Activation experience using differentiated promotional channels
Patient acquisition programs experience if any
Preferably from Top 20 Co’s in the IPM or MNC
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 25 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)