Social Media Specialist

About Us The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT. Our Commitment to Diversity, Equity and Inclusion We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups. The Role As a Social Media Specialist, you will play a key role in planning, delivering and optimising campaigns across FT Live’s global events portfolio, spanning sectors including Banking, Finance, Healthcare, Sports and Technology. Sitting within the FT Live Marketing, Digital and Performance Marketing team, you will combine strong copywriting skills with creative thinking and performance insight to deliver campaigns and shape social strategy while maintaining the FT’s distinctive tone of voice and premium brand standards. Alongside the Social Media Manager, paid media specialists and cross-functional collaborators, you will contribute to full-funnel campaign activity, ensuring social media plays a strategic role in driving awareness, engagement and commercial outcomes. You will also have opportunities to represent FT Live at events, including occasional international travel. Key Responsibilities Social Campaign Planning & Execution Plan, deliver and handle B2B social media campaigns on platforms including LinkedIn, X, Meta, YouTube and TikTok Translate campaign objectives into effective, social-first execution plans Align social activity with wider event marketing timelines and full-funnel strategies Collaborate with paid media teams to develop creative concepts and optimise performance Lifecycle & Event-Led Social Strategy Lead social activity across the full event lifecycle: pre-event awareness, live coverage and post-event amplification Develop engaging live content and post-event recap assets aligned to performance goals Represent FT Live at events as a brand ambassador, operating expertly and autonomously Performance, Analytics & Commercial Impact Monitor, analyse and report on campaign performance using social and analytics tools Translate data into actionable insights to refine targeting, creative and messaging Support A/B testing and continuous optimisation initiatives Present updates on social performance against benchmarks to internal collaborators Content Development & Creative Direction Write and adapt high-quality copy aligned to the FT’s tone of voice and brand guidelines Develop engaging visual and video content using tools such as Canva, Figma, Premiere Pro and Adobe Creative Suite Propose innovative content formats and audience growth initiatives Contribute to ongoing social and content strategy development Stakeholder Management & Collaboration Act as a key social media contact for internal stakeholders across editorial, events, partnerships and commercial teams Build strong cross-functional relationships to ensure alignment and campaign success Communicate performance insights and future opportunities clearly and effectively Governance & Operational Excellence Ensure all social activity adheres to FT Live brand standards and governance policies Stay up to date with platform trends, industry standards and evolving social formats Maintain structured campaign documentation and reporting processes Required Skills and Experience 1-2 years’ experience (or equivalent) in B2B social media marketing, either in-house or agency-side Strong copywriting skills, with the ability to adapt tone and messaging to suit different audiences and platforms Clear understanding of brand consistency, ideally within a premium media or B2B environment Experience handling multiple campaigns and clients in a fast-paced setting Proficiency in social analytics and reporting tools to derive actionable insights Familiarity with native editing tools (e.g. TikTok, Instagram Reels) and content creation platforms A test-and-learn approach, with confidence to highlight new insights and develop on key takeaways Strong organisational skills and attention to detail Confident communicator and true collaborator Interest in global news, media and current affairs, aligned with FT values Desirable Experience supporting integrated campaigns across organic (and paid) channels Exposure to event marketing or live content production Basic understanding of paid social campaign structures and optimisation What’s in it for You? Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here. We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible. Accessibility We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help. Further Information At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com. 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