About Us
Crypto.com Exchange is building the place where serious traders run their capital. The Exchange Growth team exists to scale the active trader base - across acquisition, activation, engagement, retention, and reactivation. We are moving at a pace most companies in the category can't.
Role Overview
We are looking for a Principal Product Manager to own the top of the funnel end-to-end - the journey from first touchpoint through account creation: landing pages, intent-matched entry points, and first-visit-to-registration conversion. This is the front door of the entire growth engine. Whether growth scales profitably or collapses under CAC pressure is decided here, in the gap between intent and registration.
Your mandate is to turn discovery and conversion into a compounding acquisition engine, not a marketing-adjacent afterthought: intent matching, conversion quality, and channel economics that make every acquisition dollar work harder.
You will run your roadmap with independence. You own top-of-funnel metrics, the landing-page system, the experiment program, and the conversion/quality/cost trade-offs - you decide what ships and when. You own the how and the when.
You start with discovery and conversion, but we're hiring someone who thinks in growth loops and acquisition channel economics, and who will expand into broader growth domains over time. The rails are new and the playbook is yours to write.