Job Description
About the team
At Zillow, we believe home should be more than just a dream. Our purpose is to make home a reality for more and more people.
The Zillow Home Loans (ZHL) Product team is focused on delivering a home financing journey that gives consumers more confidence, transparency, and ease than they can find anywhere else, in a way that is both scalable and profitable. We are reimagining the financing process by integrating it into the Zillow experience used by millions of Americans, connecting it into agent tools and technology, and building systems that empower our operators to deliver consistently at the highest standards.
We are a product team with a strong mix of domain expertise and product craft. We partner closely with Engineering, AI, Design and Research, Marketing, and Operations to bring holistic experience innovation to market quickly and to redefine what's possible in home finance.
About the role
As Principal Product Manager, Personalization, you will connect Zillow's outsized access to America's homebuyers with the financing clarity they need to make meaningful progress toward homeownership.
Zillow sits at the center of the home shopping journey, engaging millions of buyers as they explore homes, refine preferences, and work with agents. This vantage point provides visibility into intent and momentum at a scale no standalone mortgage company has.
Your mandate is to turn this access into a demand activation system — ensuring buyers receive the right financing intervention at the right moment so they arrive at each milestone informed, confident, and closer to closing. Success isn't measured by clicks or application starts; it's measured by whether the system produces buyers who can realistically close. This includes building ZHL awareness within the shopping experience itself — ensuring financing surfaces at moments where it's genuinely useful, so that buyers come to see Zillow as a natural financing partner rather than a separate product to be discovered.
You will leverage marketplace and operational intelligence to:
Detect where a buyer is in their journey — using onsite behavior, agent activity, loan officer engagement, and financing milestones
Leverage dynamic segmentation grounded in real behavior, intent, and trajectory
Activate coordinated engagement strategies across digital, partner, and agent channels — ensuring digital surfaces and human touchpoints feel coherent, not siloed
Shape how financing is positioned so that it steers buyers toward being offer-ready rather than simply generating surface engagement
This role ensures financing is experienced not as a late-stage hurdle, but as an integrated, decision-enabling companion to home search — helping more buyers pursue homes that align with both their aspirations and their purchasing power.
You Will Get To
Own the lifecycle personalization strategy across Zillow Home Loans, ensuring financing guidance is contextually aligned to buyer intent, trajectory, and stage of journey.
Own and evolve the segmentation strategy for Zillow Home Loans, ensuring buyers are grouped and prioritized based on real behavior, intent, and momentum rather than static attributes.
In partnership with Sales, own the engagement strategy for financing — defining how and when financing is introduced, how interactions evolve across segments and stages, and how digital and human touch-points work together to advance the buyer's journey.
In partnership with Marketing, define how financing value is positioned across segments and stages — ensuring messaging is contextually relevant, confidence-building, and calibrated to buyer readiness. Marketing owns execution; you ensure it's informed by the intelligence your system produces.
Own the Next Best Action system that translates segmentation, engagement strategy, and messaging strategy into contextually relevant financing guidance across Zillow experiences, in close partnership with AI teams.
Define and evolve the infrastructure that enables onsite personalization across Zillow surfaces, ensuring financing experiences dynamically reflect buyer context and are delivered coherently across digital touchpoints and onsite communications.
Establish evaluation frameworks and experimentation strategies that continuously improve how personalization drives buyer progression and confidence.
Define mobile as a first-class surface for demand activation. A large share of purchase intent forms on mobile — shorter sessions, lower form tolerance, contextual usage. You'll design mobile-native steering moments, not ported desktop experiences.
Partner across AI, Engineering, Design, Marketing, and Operations — and closely with peer PMs who own loan officer engagement, agent collaboration, communication infrastructure, and workflow foundations — to ensure the intelligence your system produces is activated consistently across surfaces.
This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.
In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $178,300.00 - $284,700.00 annually. This base pay range is specific to these locations and may not be applicable to other locations.

In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $169,300.00 - $270,500.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.
In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.
Who you are
A principal-level product leader with 8+ years of experience building personalization systems, lifecycle intelligence platforms, marketplace growth systems, or decisioning frameworks at scale, or equivalent experience delivering similar capabilities.
Experienced defining and evolving segmentation strategies that meaningfully inform engagement, positioning, and portfolio prioritization — not just analytics reporting.
Demonstrated experience building or owning Next Best Action systems or similar decisioning capabilities in close partnership with AI and data science teams, translating behavioral signals and models into contextual product experiences with clear guardrails and measurable outcomes.
Experienced shaping engagement or sales strategies with business stakeholders and Marketing, translating strategic intent into scalable product capabilities and coherent messaging.
A strong systems thinker who understands how infrastructure, intelligence, and experience layers connect, with a track record of building durable personalization capabilities and influencing across complex, matrixed organizations.
Analytical and outcome-oriented, with experience using experimentation and measurement to evolve personalization systems over time; experience in marketplace platforms, fintech, real estate, or other regulated industries is a plus.
Comfortable working in fast-moving, highly cross-functional environments and communicating clearly with technical and non-technical partners.
Here at Zillow, we value the experience and perspective of candidates with non-traditional backgrounds. We encourage you to apply if you have transferable skills or related experiences.
Get to know us
At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.
Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.
No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.