Sales Operations Analyst

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. About Braze: Braze is a leading customer engagement platform that empowers brands to deliver personalized and meaningful experiences to their customers. We are committed to innovation and excellence, and we are looking for talented individuals to join our Go-to-Market Operations team. Position Overview: We are seeking a Sales Operations Analyst responsible for supporting and driving the strategic allocation of sales resources to maximize revenue growth and operational efficiency at Braze. In this role, you will leverage advanced tools (including Salesforce and Fullcast) and data-driven insights to design, optimize, and maintain global sales territories that align with Braze’s go-to-market strategy and ideal customer profile. This role will also support capacity planning and quota-setting initiatives, ensuring that sales teams are resourced appropriately and positioned for success. By collaborating with regional sales leadership and cross-functional partners, you will help build frameworks for equitable account distribution, support accurate forecasting, and provide actionable insights to inform strategic decisions. Key Responsibilities Leverage Fullcast and other GTM tools to design, launch, and optimize sales territories, ensuring equitable allocation of accounts that align with Braze’s ideal customer profile and drive revenue growth Partner closely with sales leadership and cross-functional teams, including Business Development, Regional Sales Operations, Commissions, and Finance, to develop and maintain frameworks for territory planning, account assignment, quota setting and resource allocation Maintain and update Sales Rules of Engagement (RoE) and other sales process documentation, ensuring alignment with organizational policies, sales strategies, and territory models Analyze sales data, territory performance, and other metrics to identify high-propensity accounts, uncover discrepancies, support accurate forecasting, and provide actionable insights Support the implementation and continuous improvement of sales processes, tools, and systems (including Fullcast), enhancing operational efficiency and data integrity Coordinate end-to-end onboarding and offboarding for Sales team members from a Sales Operations perspective, including provisioning access to sales tools, setting up and updating user roles in CRM, managing quota and territory assignments, and ensuring alignment with HR, IT, Finance and Sales leadership Ensure the accuracy and completeness of CRM account data and territory assignments, proactively identifying and addressing data quality issues Prepare and deliver regular reports on sales performance and territory effectiveness Qualifications: Bachelor’s degree in Business, Operations, or a related field 3-5 years of experience in a B2B SaaS sales or operations environment Proficient in Salesforce (SFDC) reporting Highly skilled in Google Sheets and/or Microsoft Excel, with strong attention to detail and data analysis capabilities Excellent communication skills, with the ability to convey information clearly and concisely, actively listen, and engage in meaningful dialogue to foster understanding and collaboration Comfortable working in ambiguous situations and proactive in building and refining strategic frameworks and processes Excel at building partnerships across teams and collaborating effectively with cross-functional stakeholders Committed to continuous learning and growth, proactively seeking feedback and sharing new skills, knowledge, and experiences to drive innovation Bonus: Experience administering and optimizing Fullcast (or a similar territory planning tool) and CaptivateIQ (or similar sales comp software), including designing, configuring, and streamlining workflows and automations within the platform. WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as: Competitive compensation that may include equity Retirement and Employee Stock Purchase Plans Flexible paid time off Comprehensive benefit plans covering medical, dental, vision, life, and disability Family services that include fertility benefits and equal paid parental leave Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend A curated in-office employee experience, designed to foster community, team connections, and innovation Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching Employee Resource Groups that provide supportive communities within Braze Collaborative, transparent, and fun culture recognized as a Great Place to Work® ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo. BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER At Braze, we strive to create equitable growth and opportunities inside and outside the organization. Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you. We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you. Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.