Senior Associate / Associate Manager, Asia Marketing

Who We Are 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply! What We Need This is a pivotal growth position within 2K Asia, supporting AAA blockbuster franchises such as Borderlands, Sid Meier’s Civilization, and NBA 2K. We are looking for a data-informed marketing professional to join our Tokyo team. The ideal candidate will bridge the gap between community engagement and performance marketing. You will focus on maximizing the reach of our titles through Social Media & paid media strategy and data analysis, to ensure 2K’s brand resonates powerfully across the Japanese gaming landscape. Social Media Strategy & Paid Media Operations Lead the integrated planning, execution, and management of paid media campaigns (Paid Social, YouTube, Search, etc.) to maximize reach and user acquisition for 2K titles in Japan. Manage and support 2K Japan’s overall social media strategy in alignment with global brand directions, ensuring content is localized and resource-efficient. Partner with the Social Media Manager to identify high-performing organic content and provide strategic paid boosts to amplify community engagement and brand growth. Collaborate with agencies to manage monthly calendars, KPIs, and actionable steps, ensuring community initiatives align with broader marketing goals. Performance Tracking & Global Reporting Consolidate and analyze data from both organic social channels and paid campaigns to evaluate the overall health and growth of 2K’s presence in Japan. Generate regular performance reports for local, regional, and global stakeholders, translating local market trends and campaign results into actionable insights and strategic recommendations. Monitor social sentiment and VOC (Voice of Customer) to provide data-backed feedback to global development and marketing teams. Marketing Execution & Cross-functional Support Support the broader Japan marketing team in executing integrated campaigns, including PR initiatives, influencer activations, and local events. Assist in managing local agency relationships and creative localization to ensure all marketing assets are tailored for the Japanese audience. Collaborate effectively across time zones with the Asia regional team and US headquarters. Key to success in this role: Professional Experience: 3 to 8 years of relevant experience in SNS marketing, PR, or digital advertising within the gaming, entertainment, or consumer tech industries. Candidates with more extensive experience may be considered for a more senior role Digital Media Expertise: Proven experience in managing paid media/performance marketing campaigns (specifically Paid Social). Experience on the agency side managing gaming clients is a plus. Analytical Skills: Strong ability to interpret complex data sets, identify trends, and translate them into simple, actionable recommendations for the team. Communication & Collaboration: A proactive team player who can support and elevate the work of colleagues while maintaining clear ownership of digital performance. Cultural Fluency: Deep understanding of the Japanese gaming community and social media landscape. Language: Native-level Japanese and Business-level English (written and spoken) are required for collaboration with regional and global teams. Mindset: A "self-starter" who is comfortable with data and eager to take initiative in a fast-paced environment. This role has been updated to reflect changes in our requirements and responsibilities. If you have previously applied and were unsuccessful, we kindly ask that you consider applying again only if your profile now better matches the revised criteria. As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation. Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. #LI-Hybrid