Manager, Business Development (Apps)

About AppLovin AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com. To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. About AppLovin’s Consumer Team AppLovin is a leading global mobile technology company empowering app developers and e-commerce brands to grow, monetize, and scale their businesses through cutting-edge advertising, user acquisition, and in-app monetization solutions. With a strong footprint across the Asia-Pacific region, our APAC team focuses on unlocking high-growth opportunities within the e-commerce and non-gaming app sectors, partnering with top industry players to deliver data-driven, scalable growth results. AppLovin's global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our customers around the world. We are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. We are powering the next wave of eCommerce and non-gaming Apps growth. Specializing in performance advertising, we help global brands and merchants, with a strong focus on Chinese cross-border eCommerce D2C companies and non-gaming Apps advertisers, achieve profitable growth by connecting them to over 1 billion daily users across thousands of the world’s top mobile games. This scale is driven by Axon (https://axon.ai), AppLovin’s advertising platform, which enables businesses of all sizes to find their ideal customers and maximize ROI. Please note that this role requires onsite presence at our Shanghai office. About the Role We are seeking a driven, analytical, and results-focused Business Development Manager to join our fast-paced and expanding Consumer (eCommerce & Apps) team in Shanghai. This is a unique opportunity to shape a new business line from the ground up and work at the intersection of performance marketing and business development within the rapidly growing Consumer(eCommerce & Apps) space. In this client-facing role, you’ll partner with non-gaming Apps to unlock growth by leveraging AppLovin’s marketing platform. You’ll build strong relationships with key stakeholders, help them optimize campaigns, and lead strategic initiatives that drive business outcomes. You’ll also work closely with AppLovin leadership and product experts to evolve our Consumer advertising solution and drive adoption in the market. Responsibilities Large Client Development & Expansion: Proactively identify, prospect, and onboard high-value enterprise clients in the APAC non-gaming app verticals. Manage the full sales cycle from lead generation, needs analysis, solution pitching, negotiation, to contract closing, and continuously expand business scale with existing key accounts to maximize revenue and partnership depth. Regional Business Growth: Develop and execute localized sales and BD strategies for APAC markets, deeply understand regional market trends, competitor dynamics, and industry demands of non-gaming app businesses, and capture emerging growth opportunities to achieve revenue growth. Strategic Partnership Management: Serve as the primary business contact for key clients, build long-term, stable, and strategic cooperative relationships. Conduct regular business reviews, communicate product updates and industry insights, and provide customized growth solutions to solve clients’ pain points in user acquisition and business scaling. Cross-team Collaboration: Work closely with internal product, operation, technical, and customer success teams to coordinate client onboarding, campaign optimization, project delivery, and after-sales support, ensuring seamless execution of partnership projects and excellent client experience. Industry Insight & Brand Building: Track and analyze APAC non-gaming app industry trends, market demands, and competitor strategies, output regular market analysis reports. Participate in industry summits, salons, and business events to expand industry resources and enhance AppLovin’s brand influence in the regional market. Sales Data & Report Management: Maintain accurate sales pipelines, track business progress, regularly submit sales reports, market feedback and business analysis summaries to the team, and adjust business strategies timely based on data results. Basic Qualifications Industry Experience: 3+ years of professional sales and business development experience in mobile ad tech, digital marketing, or non-gaming app industry, with solid APAC market operation experience and industry resource accumulation. Core Client Capability: Proven track record of large client development and account expansion. Experienced in negotiating and closing cooperation with mid-to-large non-gaming app developers, with outstanding large account operation and maintenance capabilities. Market & Industry Literacy: In-depth understanding of APAC non-gaming app business model, mobile user acquisition and in-app monetization logic, familiar with regional mainstream media, traffic channels and industry competition patterns. Professional Competencies: Excellent business negotiation, presentation, communication and cross-team collaboration skills; strong goal orientation, pressure resistance and market insight, capable of independently completing full-cycle sales and BD work. Language Proficiency: Fluent in English and Mandarin for daily business communication and client docking. Education Background: Bachelor’s degree or above in Marketing, Business Administration, International Trade or related fields. Preferred Qualifications Existing mature client resources in APAC non-gaming app verticals are highly preferred. Previous working experience in international ad tech, internet enterprises. Familiar with AppLovin or other UA platforms. AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at jobs@applovin.com AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here. To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.