Senior Marketing Designer

WHO WE ARE At Twelve Labs, we are pioneering the development of cutting-edge multimodal foundation models that have the ability to comprehend videos just like humans do. Our models have redefined the standards in video-language modeling, empowering us with more intuitive and far-reaching capabilities, and fundamentally transforming the way we interact with and analyze various forms of media. With a remarkable $107 million in Seed and Series A funding, our company is backed by top-tier venture capital firms such as NVIDIA’s NVentures, NEA, Radical Ventures, and Index Ventures, and prominent AI visionaries and founders such as Fei-Fei Li, Silvio Savarese, Alexandr Wang and more. Headquartered in San Francisco, with an influential APAC presence in Seoul, our global footprint underscores our commitment to driving worldwide innovation. We are a global company that values the uniqueness of each person’s journey. It is the differences in our cultural, educational, and life experiences that allow us to constantly challenge the status quo. We are looking for individuals who are motivated by our mission and eager to make an impact as we push the bounds of technology to transform the world. Join us as we revolutionize video understanding and multimodal AI. ABOUT THE ROLE TwelveLabs is building multimodal AI that understands video the way humans do. We're growing fast, and GTM teams need a dedicated designer who can move at their pace. As our Marketing Designer, you'll be the creative engine behind our go-to-market materials, everything from display ads and sales decks to social assets, blog visuals, event collateral, and product marketing artifacts. You'll work closely with Growth, Product Marketing, Demand Gen, and Sales to turn strategy into high-quality visual output at startup speed. This role reports to the Head of Growth and sits within the GTM team. You'll collaborate with our Brand Designer and Product Designer to maintain consistency while optimizing for the distinct needs of marketing, speed, volume, experimentation, and conversion.. Candidates must be able to travel up to 10% of the time annually to attend conferences, off-site meetings, and other business-related events as required by the role. This role may require participation in on-site interviews and/or completion of in-person onboarding processes. IN THIS ROLE, YOU WILL - Design and produce display ads, social tiles, banners, and paid media creative for demand generation campaigns, including rapid iteration and A/B variants - Create and maintain sales enablement materials: pitch decks, one-pagers, competitive battle cards, and case study layouts - Design product marketing assets: launch graphics, feature announcement visuals, blog thumbnails, newsletter templates, and event collateral - Produce short-form video and motion graphics for social, product demos, and campaign creative - Build and maintain a library of reusable marketing templates in Figma that empower non-designers to self-serve for routine assets - Partner with the Brand Designer to ensure all marketing output stays on-brand while adapting to channel-specific requirements - Support event and conference design needs, booth graphics, signage, swag, and digital assets for shows like NAB, IBC, and developer conferences - Contribute to the evolution of our visual identity as we scale, bringing ideas for how marketing creative can differentiate TwelveLabs YOU MAY BE A GOOD FIT IF YOU HAVE - 5+ years of experience in marketing design, visual design, or a related role, ideally at a B2B SaaS or developer-tools company - Strong portfolio demonstrating range across digital ads, sales collateral, social media assets, and marketing campaigns - Expert-level Figma skills; comfortable building component libraries and design systems for marketing use - Working knowledge of motion/video tools (After Effects, Lottie, or similar), you don't need to be a motion specialist, but you can produce polished animations and short video edits - Experience designing for performance marketing, you understand that a display ad isn't just pretty, it needs to convert - Ability to move fast and manage multiple concurrent projects without sacrificing quality, you're comfortable with "good enough to ship" when speed matters and "pixel-perfect" when it counts - Strong typographic sense, color theory fundamentals, and layout skills - Familiarity with web and email design constraints (responsive layouts, accessibility basics, email client quirks) PREFERRED QUALIFICATIONS - Experience at a Series A–C startup where you were the first or only marketing designer - Familiarity with developer marketing and technical audiences - Basic HTML/CSS knowledge, enough to QA or tweak a landing page in Framer - Experience with AI-assisted design workflows (Midjourney, DALL-E, Runway, etc.) - Understanding of brand identity systems and how to extend them across channels BENEFITS AND PERKS 🤝 An open and inclusive culture and work environment. 🚀 Work closely with a collaborative, mission-driven team on cutting-edge AI technology. 🏥 Full health, dental, and vision benefits ✈️ Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years. 🛂 VISA support where applicable