Senior Marketing Manager

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. Our vision: A world where everyone is free to focus on their most purposeful work, together. About the Role: As an EMEA Senior Marketing Manager, you will be a part of our global demand generation team. Your mission is to balance building out the full stack demand generation strategy within EMEA with a transformative mandate to leverage AI to help supercharge your impact. You will focus on building regional marketing programs from planning to execution to follow up with a build mentality backing into sales goals. What makes this role different? You are joining an organization where you are expected to challenge the status quo, use AI to reinvent your own job, and work under a manager who is deeply committed to your career acceleration. We use Wrike to manage our workflows, ensuring total transparency and collaboration across the greater organization. We are seeking a results-driven and enthusiastic Senior Marketing Manager to lead our EMEA dynamic demand generation team. This role will focus on managing the regional marketing leads who are growing and maintaining strong customer relationships through targeted marketing campaigns, online events, in-person Wrike hosted events and various other channels. Additionally, the Senior Marketing Manager will support the EMEA marketing team in partnering with sales leaders to achieve team KPIs. Given you’re “wearing many hats”, using AI throughout your day will help you successfully deliver great programming that drives results. Your Impact: Our ideal candidate is comfortable making impactful decisions and has outstanding verbal and written skills since this position requires a highly professional level of business communication with international customers and colleagues. Your mission is to coordinate with sales to align your team to focus on the right programs to hit pipeline and bookings targets throughout the year. Lead the EMEA region building strategic relationships with cross functional stakeholders in sales, corporate marketing, digital marketing to develop demand and field marketing programs that accelerates EMEA pipeline growth Represent all of marketing on strategic sales calls in regions – Communicating and educating the sales team regarding new and planned marketing activities Scale field events ensuring a cohesive pre-event, at-event, and post-event strategy in partnership with the global event manager. Lead in the development, execution, and scaling of localised webinars with our webinar manager. Senior level experience implementing a targeted account strategy to support account-based selling and marketing. Work with the content team to produce new marketing assets to be used for outbound marketing and sales enablement - in language Own the EMEA forecast, measure, analyse, and report on the impact of programs Ensure all workback schedules, creative requests, and deliverables are structured and tracked effectively in Wrike. Your Qualifications: 10+ years experience marketing in the EMEA Region Proven track record building demand generation teams and serving as an extension of the Sales organization. Fluent English (verbal and written) Experience driving marketing efforts for a high technology, B2B organisation Experience Implementing a targeted account strategy to support account-based selling Understanding of customer journeys and sales touch points Degree in marketing, communication or similar Exceptional time management and organisational skills Critical-thinker and problem-solver Experience partnering with Sales/Account Management teams to coordinate, communicate, and deliver offers and campaigns Availability to travel, on occasion AI-Driven Targeting and Data Enrichment with familiarity with marketing automation and CRM tools like Marketo, Salesforce, Tableau, 6Sense, Sendoso Qualified. AI-Assisted Personalization: Using tools to tailor messaging at scale for specific buyer personas (technical vs. executive). AI-Powered Content Repurposing: Rapidly repurposing content across platforms (e.g., turning webinars into social snippets or blogs). Ability to write effective, clear, and context-aware prompts for AI tools (like ChatGPT, Claude, Gemini) to produce high-quality text, images, and marketing copy. Standout Qualities: Proven track record of working global dispersed fully remote environments across multiple time zones. Experience working in the Project Management or Collaborative Work Management technology market, additional experience in vertical industry technology markets High level of energy, enthusiastic team player, and dedication to excellence No ego - we are a small, dynamic team and everyone pitches in to get the job done A positive, flexible attitude and a sense of humour are essential Team Dynamics: A high-impact leadership role on a high-performing demand generation team. A collaborative team culture that values initiative and innovation. Opportunity to make a direct contribution to revenue growth and brand visibility. Competitive salary, full benefits, and flexible working environment. Why Join Wrike? 5 Weeks of paid vacation Sick Leave Compensation 5 Paid Uncertified Sick Days 2 weeks fully paid w/ medical certificate, additional 4 weeks paid at 80% salary rate Parental Leave (fully paid): 18 Weeks Maternity / 4 Week Paternity 2 Volunteer Days Meal Vouchers (CZK 220 per working day) Annual Prague Travel Card (Lítačka) Benefit budget with flexible options, including a MultiSport card, Canadian Medical membership, contributions to a pension savings plan and additional choices available through Benefit Plus Your recruitment buddy will be Aziza Talhi, Senior Recruiter. #LI-AT1 Who Is Wrike and Our Culture We’re a team of innovators and creators who solve the complex work problems of today and tomorrow. Hybrid work mode Wrike is our people, not a place. With 1,000+ employees collaborating across nearly every time zone, we support talent through 10 global hubs — Australia, Costa Rica, Cyprus, Czechia, Estonia, France, India, Ireland, Japan, and the United States — offering flexible ways of working that include remote work, hybrid environments, and co-working spaces across many locations. While flexibility looks different across teams and regions, employees located near certain hubs — particularly in Prague (CZ), Nicosia (CY), Bangalore (IN), and Rennes (FR) — are generally expected to collaborate in person around 2–3 days per week, balancing the flexibility of distributed work with opportunities for in-person collaboration and connection. Our persona 💡 Smart: We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched. 💚 Dedicated: We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too! 🤗 Approachable: We're friendly, easy to get along with, considerate, and helpful. Our culture and Values 🤩 Customer-Focused We care about our customers. We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind. 🤝 Collaborative We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement. 🎨 Creative We strive to succeed through continuous innovation. It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions. 💪 Committed We believe in ownership at all levels of the organization, by owning workflows from start to finish. Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth. Check out our LinkedIn Life Page, Company culture page, Instagram, Wrike Engineering Team, Medium, Meetup.com, Youtube for a feel for what life is like at Wrike.